How Often You Should Post to Grow Your Blog to New Levels – An In-Depth Look into Posting Frequency

March 9, 2009 - Written by Gyutae Park  

weekly-plannerWhew, I’ve been extremely busy the past couple of weeks which explains my short absence here on the blog. Between SEO client work, some personal soul searching, and buying my first condo in Chicago, I haven’t had much time for anything else – including writing the Internet marketing articles that you enjoy so much here on Winning the Web. :)

However, my recent busy schedule did get me thinking about optimal posting frequencies on blogs. I’ve pretty much tried everything, from multiple postings per day to weekly posts, and my experiences of each have allowed me to find a happy medium. So what’s the best frequency that will yield your blog with maximum results?

It really depends.

First you have to establish the type of blog you want as well as your goals for it. For example, a news blog selling advertising space will have a much different posting schedule than a personal branding blog or a blog used to generate leads for products or client work.

In this article, I’ll explain the three most common posting frequencies (multiple posts per day, one post per day, and a few posts per week) and the pros, cons, and optimal situations for each. Hopefully the list will provide you with a good starting point to experiment on your own blog and develop a schedule that will maximize the potential of your blogging efforts.

Multiple posts per day

You’ll find a slew of new posts everyday on big blogs like TechCrunch, LifeHacker, and Engadget. But just because the top blogs are pumping out endless streams of content doesn’t mean you should be doing it too. Writing multiple posts in a day is optimal only for multi-author news-type blogs that sell advertising space to sponsors. Since the goal with these blogs is to keep up with the industry and maximize page views for sponsors, this schedule works best. However, for everyday bloggers, multiple posts in a day is usually overkill and will quickly lead to burn out.

Pros:

  • People will keep coming back for the latest news and content – maximize content and page views
  • Great for SEO keyword opportunities (the more pages, the more ranking opportunities)
  • More likely to attract high quality sponsors because of the big potential for exposure

Cons:

  • A lot of work that’s difficult to keep up with especially for one blogger
  • Content quickly gets lost in the date-based format of most blogs
  • Articles lack depth and focus – less likely to get links and exposure to each individual article
  • Difficult to spread marketing over multiple articles

Best for:

  • Big news blogs that have very large followings and sell adverting space to related sponsors

One post per day

A blog post per day tells your readers to stay. That’s the motto that a lot of bloggers keep and I think that the one-a-day frequency works well in a lot of different situations. It’s manageable for most people and establishes a rhythm for both bloggers and readers to connect on a daily basis. This blogging frequency is probably the most versatile and I’d recommend it to everyone looking to grow their blogs – especially for those just getting started.

Pros:

  • Consistent posting pattern encourages readers to check back daily
  • Gives bloggers the ability to write in-depth articles about a single topic rather than just report on news
  • Good balance between content quality and posting frequency

Cons:

  • Some bloggers might still have trouble keeping up – quality suffers
  • Requires consistency and strong work ethic – can be very discouraging to miss a day
  • Difficult to come up with new post ideas, especially in niche topics

Best for:

  • Any type of blog looking to expand readership and grow audience to new levels

A few posts per week

This is the posting schedule that I use here on Winning the Web and I’ve had pretty good success with it. Rather than writing short posts, I take a couple days to write detailed content that goes in-depth into selected topics. This strategy has enabled my individual articles to receive maximum exposure including more traffic, more votes on social media sites, more comments and feedback, and more links from other sites. Less posts mean you can focus on quality and since your articles are featured on your blog’s home page for a longer period of time, they receive more overall exposure.

Pros:

  • Do less work and maximize results
  • Focus on quality – which will result in more traffic, links, comments, and exposure
  • Posts are featured on the home page for a longer period of time

Cons:

  • Readers are less likely to check back for new posts because of the lack of rhythm
  • Inability for bloggers to keep up with the latest trends and news in the industry
  • Less content mean less channels for distribution (SEO, links, social media, etc)

Best for:

  • Blogs that already have established readerships and want to focus on quality in-depth articles
  • Blogs used to promote products and services by showcasing expertise
  • Hobby blogs on specific topics
  • Bloggers with limited time – a few posts now and then is better than nothing at all

I really wouldn’t recommend a posting frequency less than a few posts per week. Frequency depends on your style, goals, and type of blog. For me, I started off writing multiple posts per day and got burnt out fast. I switched to a once a day schedule and that worked great to build my readership and establish myself in the industry. Once I accomplished that, I changed to a few posts per week to focus on high quality and to free up my time for new projects.

I’d recommend experimenting with each of the different frequencies and testing out what works best for you and your blogs. How often do you post on your blog now? Leave a comment and share your thoughts here.

If you like this post, subscribe to the RSS feed. Get the latest updates delivered straight to your email or news reader.
Posted in Articles, Blogging
Winners Circle - Internet Marketing Case Studies
Related Posts:

Comments

36 Responses to “How Often You Should Post to Grow Your Blog to New Levels – An In-Depth Look into Posting Frequency”

Guillermo on March 9th, 2009

I used to post several times a day. Three, may be more. 7 times a week. After a time, I noticed the people got used to receive my daily feed and hardly read it. So I decided to post once a day, 4 or 5 days a week, depending on how my brain helps. And I’ve noticed that the flow flow of readers remains unchanged. Or almost.

So I decided to post whenever something comes to my mind and God help us.

Gyutae Park on March 12th, 2009

In that case, I hope “something comes to your mind” often. In my experience it’s better to establish a posting rhythm and work around that. I don’t trust myself to wait until something magically comes to me. I have to take the initiative to find something interesting to write about.

 
 
Steven-Sanders on March 9th, 2009

I see so many people writing about the best posting frequency, but they never include the niche factor.

Obviously it matters based on niche and I’m glad someone finally pointed that out.

Great post!

Gyutae Park on March 12th, 2009

Hey Steven,
Niche is definitely very important. A financial stocks blog will obviously need to be updated more frequently than a basket weaving blog. The niche determines the pace and the pace determines how often you should post to keep up. Can you imagine someone blogging about the Olympics once a week? (The Olympics are only a few weeks long).

 
 
Greg Ellison on March 9th, 2009

On my blog Greg Ellison dot net I post every day. I think it is good happy medium for me. I just hit my 500th post on my blog on Sunday. That is a cool mile stone. This is a very nice post about the frequency and pros and cons about posting. Thanks Greg Ellison

Gyutae Park on March 12th, 2009

Nice job Greg. Be sure you leave some room for you to promote your posts to others. It’s great that you’re pumping out the content but it’s not doing you much good unless you’re getting significant traffic and building your readership. Cheers!

 
 
Dominique on March 10th, 2009

I stick to a few post a week as this is the most I can manage. I may schedule posts if I get some inspiration about what I would like to write on. My niche- Parenting is highly competitive so it has been quite difficult growing my readership. I recently hit my 200th post.

Gyutae Park on March 12th, 2009

Hey Dominique, congrats on the 200 posts! Don’t get too hung up on what others are doing around you and how frequently they’re posting. As long as you write great content and spend your time wisely to promote it, you should have no problem keeping up with the best of them – even with just a few posts per week. Good luck!

 
 
Rahman Mehraby 4 SEO Services on March 10th, 2009 Subscribed to comments via email

During my short period of blogging, I’ve tried the last two frequencies and I must admit that your categorization as well as listing of the pros and cons are very true.

I now have the good feeling of knowing my best style and supporting it as it is, because I get really optimal results from it.

Keep up writing the great posts of this type!

Gyutae Park on March 12th, 2009

Glad you liked the post, Rahman. Posting frequency really comes down to what’s comfortable for you. You not only have to pump out the content but you also have to spend the time to promote it. That should be an important factor in how often you post.

 
 
First $100 on March 10th, 2009 Subscribed to comments via email

Keeping your blog posts updated is very advantageous. But providing good quality content is better. Even if you update your blog everyday but when quality is low, it is still very useless.thanks for your tips, it is very well appreciated.

Gyutae Park on March 12th, 2009

I totally agree with you statement, quality is better than quantity. I’d take 5 flagship articles over 100 mediocre ones any day.

 
 
Chung Bey Luen on March 10th, 2009

Great analysis. I have been using a few posts per week because I do not have much time to write daily. And I want to maintain the content quality.

Gyutae Park on March 12th, 2009

Hey Chung,
That’s pretty much my strategy as well. I want to maintain high quality, reply to as many comments as possible, promote the posts via social media, and work on other projects. All that takes up a lot of time and posting much else would be very difficult.

 
 
Tammy Redmon on March 10th, 2009

Very helpful analysis. I have been kicking around the how much is too much and how little is too little for some time. You have broken down the pros and cons well and solidified my decision point at posting 2 times a week. That is what I had been leaning toward, your post just solidified my intention.

Gyutae Park on March 12th, 2009

I’m glad I can help, Tammy! A lot of bloggers preach posting daily no matter what, but I don’t think that’s necessarily a valid suggestion. It depends on your niche and your personal limits. Quality > quantity. There’s nothing wrong with 2 posts per week if that’s the best you can do and you get good results.

 
 
Tnomeralc Web Designs on March 10th, 2009 Subscribed to comments via email

A few post a week is what I am doing now. But really looking forward to one post a day. Posting daily have a very good result for a long term targeted goal.

But, do not post for the sake of you have posted something. Post quality articles that will benefit your readers (at first) and give you huge benefits in the long run.

Gyutae Park on March 12th, 2009

Yep, that’s pretty much the general consensus. Quality is better than quantity. Of course in an ideal situation you’d have both, but a lot of times that isn’t feasible especially for one-person blogs.

 
 
Tuesday on March 11th, 2009

Hi! I just recently read that Zenhabits’ Leo Babauta recommends posting twice a week (for those who are still keeping day jobs). Steve Pavlina on the other hand says he completes a batch then he has them posted automatically one by one on a set schedule. Either way… it still takes quality posts to have readers come back every time.

Gyutae Park on March 12th, 2009

Twice a week is fine.. Just look at the blog Leo built up using the strategy. Writing posts in batches is also a good way to manage time and spread out the posting frequency to multiple days.

 
 
Jacques @ SEO Tools South Africa on March 11th, 2009

Hey Gyutae! It sounds like your life is busy, busy! Great hearing from you again, and good on you for taking a wee bit of time out for soul searching and other personal stuff!

I like your quality vs quantity approach, as your work is well thought out and really nicely presented. So keep em coming in this fashion, you’ve got my thumbs-up!

Gyutae Park on March 12th, 2009

Thanks Jacques! I appreciate the warm comments. :)

 
 
Bidet on March 11th, 2009 Subscribed to comments via email

This is great stuff, its always good to have a rhythm regardless of how frequent you post because than the readers will know when to come back and read the post.

Gyutae Park on March 12th, 2009

Rhythm is important. I always check back to some of my favorite blogs expecting to see new posts every day.

 
 
Mike Huang on March 11th, 2009

It is guaranteed that more traffic would be sent your way in 100s if you post a least 2-3 times a day :)

Gyutae Park on March 12th, 2009

Maybe so, but if the posts aren’t that great then who’s going to come back for that?

 
 
Make Money Online on March 16th, 2009

I try my best to do one post per day and that keeps my blog updated on a constant basis. At least my visitors know there is something new each day.

Ben

Gyutae Park on March 23rd, 2009

I think a post per day is the ideal situation for one-person blogs. However, it can be very time consuming and difficult to keep up with. Quality > quantity.

 
 
Laurence Flynn on March 16th, 2009

@Gyutae Park, you run a business as well as blog so what do you think is the best frequency for business bloggers? We just launched a blog but I’m the only one blogging. I’d love to blog daily but even with a 16 hour work day I find it hard to make time.

Gyutae Park on March 23rd, 2009

A few times per week should be fine, especially if you’re running a business. Like I said, it really depends on your niche and your style but that’s what I do and it seems to work just fine.

 
 
Jamey on March 19th, 2009 Subscribed to comments via email

We have a healthy pattern of at least once per week, which feels good. We aren’t posting in-depth articles and don’t have the time for daily posts in the workload, so I guess we’re content for now.
Would love to drive more traffic to our blog though… All in time, I suppose.

Gyutae Park on March 23rd, 2009

One thing a lot of bloggers forget about is their marketing. Sure, posting frequency is important but your articles won’t get much exposure unless you go out there and spread the word. Leave time for this in your “blogging duties”.

 
 
VlogHog on March 28th, 2009 Subscribed to comments via email

One post per day is too much? One? If you can’t do one post per day, you shouldn’t blog.

Now, I’m not saying that you should post once a day but if you had to and couldn’t, don’t be a blogger.

 
Chris Peterson on January 4th, 2010

I post content twice a week. But rather then keep on posting every day I we will post 2 times in week then it will be good. The content should be unique and it should need by visitors.

If will post daily then we can’t give quality. Quality post is more valuable then quantity.

 
Name (required)
E-mail (required - never shown publicly)
Website
Your Comment (smaller size | larger size)

Trackback responses to this post

Gyutae's Top Picks

Recent Readers

Blogroll

Connect with me