Most Popular in May
-Top 5 College Majors for Internet Marketers - Since They Don't Teach This Stuff in School
-RSS Awareness Day - Are You Using RSS Feeds Yet?
-Market Leverage Decked Out in WTW T-Shirts - An Awesome Marketing Strategy
Winning the Web Features
Blue Tshirts
WTW T-shirts
FREE Newsletter Sign up now!
Name:
Email:

Blogging is 100% About Building Trust - 8 Ways to Get Me to Trust You

March 11th, 2008 - Written by Gyutae Park in Blogging

Learn more about Internet marketing strategy by subscribing to my RSS feed - free and updated daily!

trustThere’s always talk about what makes a successful blogger.

How do you develop a loyal readership that will follow your every move and promote your every action?

Some say it’s quality content, others say it’s about developing relationships and adding to the conversation. These are all viable answers but they miss out on a key component. TRUST.

The root of successful blogging is about building trust. Sure you can write the best articles about a particular subject, but if no one trusts you then it all amounts to nothing. Similarly, you can be an excellent marketer who knows how to sell and close deals. If you don’t have a quality product, however, your trust goes out the window.

Everything you do as a blogger is based around this trust factor. Learn to embrace it.

Below are the 8 components that determine your blogger trust level.

1. Quality of posts
This is simply something that cannot be ignored. As a blogger, your articles make up the product that you sell to potential readers. If you’re not informative, unique, creative, humorous, or entertaining, no one is going to stick with you. Offer value to readers and they’ll slowly learn to trust you.

2. Expertise
I hate to say it but expertise is just a matter of perception. You can be an expert in anything you want (reasonably speaking) if you study hard, go through trials and errors, and give off the right impression. It really amazes me when bloggers intentionally label themselves as newbies who don’t know anything. Why would I trust you if you don’t know what you’re talking about? Learn to be an expert and sell yourself with the right impression. People will trust your opinion much more and that in itself will do wonders for your blog.

3. Be genuine
Aside from being an “expert”, you want to be as genuine as possible. I’m learning this more and more through blogging here at Winning the Web. No one really cares about your “10 ways to blah blah blah”. They want to hear YOUR story and how it relates to you. So go against what your 6th grade English teacher taught you and frequently use the letter “I” in your writing. That’s what people want to hear, and that’s how they’ll relate to your experiences and trust you.

4. Referrals, links, awards, & media mentions
You can talk about how awesome you are, but no one is going to believe you unless someone they already trust backs you up. Network with some of the most influential leaders in your industry and try to gain attention. This one is closely tied to the other components but it doesn’t hurt to make an extra effort. Don’t be an obnoxious spammer, but don’t be afraid to ask for links, testimonials, and plugs as you develop close relationships.

5. Get exposure around the web
The more people see you, the more likely they will check out what you’re all about. This is the first step to developing trust: exposure. People do have to see you first in order to eventually trust you. Keeping this in mind, do everything possible to get your name out there (without spamming - this will kill trust). Frequently comment on other related blogs, guest post on top blogs in your niche, spend some money on advertising and paid reviews, and be active on the social media front. A little work here goes a long way.

6. Age of the blog
In the long run, perseverance pays off. If you do everything right and stick with it, you’ll slowly but surely gain the trust of your readers. No one becomes an A-list blogger overnight and rightfully so. Trust is built like a rolling snowball. It might be difficult to get started in the beginning, but in a couple years you’ll have momentum on your side.

7. Personal contact
People love personalization. Whenever possible, email readers directly and thank them for supporting you. A small gesture like this can really stay in the mind of a reader and enable them to connect with you on a personal level. Take part in social media networks and forums where you can personally stay in touch with many potential readers. It takes time and effort but it’s worth it if you want to take your blog to the next level.

8. Display pictures and videos
The Internet is full of anonymous trolls who give the online space a bad reputation. As a blogger, that’s trouble for you. In order to combat this, it helps to put up pictures and videos of yourself on your blog. This shows readers that you are a real person who can be trusted. It’s simple yet effective. Try it out.

Like I said, blogging is 100% about trust. Every action you take is just a means to build trust and grow your readership. Focus on trust and everything else will fall in place. Which of these components do you rely on most? Which could you use some work on? Do you trust me? :) Leave a comment below.

Share This: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Sphinn
  • StumbleUpon
  • Digg
  • del.icio.us
Posted in Blogging

Related Posts:
Speak It Like You Know It - Be an Authority
3 Key Components of a Successful Blog
Be Our Guest - Benefits of Guest Blogging
Pure Gold - What’s Your Favorite Link Building Secret?
  1. 29 Responses to “Blogging is 100% About Building Trust - 8 Ways to Get Me to Trust You”

  2. I think the age of the blog is vital. Who is going to trust someone who has been blogging for a week. You want someone who has been bloggin for a few months and who has done it becaue he or she loves it.

    Exactly, it can be very tough to establish some credibility in the blogging industry if you haven’t been around for awhile ;)

     
     

    Great tips..

    Personalization is a great way to be known, people always love to ask questions but most of the bloggers dont to the mails, which decreases the trust from the sender’s side.

    Can you give some more tips on how to Get exposure around the web?

    Personalization can definitely help create more loyal readers. As a webmaster, I always try to respond to my visitors e-mails and questions… It really helps build trust ;)

     
     

    I agree that reader’s loyality can be built by personal contact. I found some blog owner have time to reply most comments and even some of them send the reader a private mail to show that their appreciation to the reader. And what I see is they have many visitor and commentator.

     

    A good “About” page is always high on my list, which folds in to the “Display pictures and videos” point. The about page is your chance to sell yourself and your blog (not over the top sell, just enough to make people trust you and want to read more).

    Good point. The reader wants to know a little bit about you. An extensive “about” page is great because it communicates who you are, where you’re from, why you blog, etc. It creates a person that the reader can connect with.

    Definitely a good point. A quality “about” page really gives your readers an idea of who you are, what you believe, and where you are coming from! I think that seeing a face to connect the authors name with is great too ;)

    (Comments wont nest below this level)
     
     
     

    Trust is also keeping in consideration what others think of you. For example I give you more trust because of your review on John Chow. In a way John said trust this guy by doing a review and providing a link to your contest.

    Michael

     

    You have some very good points in this post. One thing, personalization is important that is true but it is something that some people just can’t do. I was having a discussion with my wife the other day about it that there are some blogs that people try to personalize but it just doesn’t work for them.

    Yes, but you can personalize it in some way. You can throw something out there that creates an identity for both you and your blog as a single entity. In anything (movies, TV, books, etc.) people are drawn to characters with whom they can identify. I think blogging is the same thing.

     
     

    Once again…great advice and trust me, every little bit helps. I’ve been implementing the tactics recommented by bloggers like you, J. Chow, Zac Johnson and others and seen both my daily visitor count grow along with the number of impressions and time that people are spending on Jcyreus dot Com.

    Keep the good stuff coming!

     

    I think you hit some good points home as far as quality, age, and expertise are concerned. As far as the last few points go 7. Personal contact and 8. Display pictures and videos. I haven’t seen all that many bloggers doing that. Sending an email is a nice gesture and displaying pictures and video is usually what keeps me coming back to certain blogs.

    You’re right. I guess some people just love images and videos. Some sort of graphic carrot stick.

     
     

    I think awards are a little overrated now-a-days. But being personal and showing character is the most important thing in my opinion to gain trust.

     

    A combination of all the above works well. I like those who reveal who they are. Age is something that can be overcome with a lot of work. But age is beneficial for sure. No one wants to just come and go.

     

    I love all of these tips, especially #8, I don’t know how often I personally go to a site and just want to know who is “speaking.” In a virtual world it’s nice to relate a name to a face.

    Good point Eric, not knowing the blogger’s personality and reading articles that sound like they were written by a ‘bot definitely don’t go over well…

     
     

    Good reminder for me to go and do some video blogging on my blog.

     

    I want to add to your quality of posts point: use correct grammar, correct spelling, correct punctuation, and just don’t make obvious mistakes. If you don’t proof your posts, you could end up making an ass of yourself and losing yourself credibility and expertise. Nobody wants to read a poorly written post.

    On a separate note…love this post. keep up the great content!

     

    Good points, especially “3. Be genuine”. I think another one you could add is “Embrace Humility”.

    I know that rather strange, but a lot of newer bloggers I’ve seen seem to only want to label themselves as experts or guru’s. What’s wrong with showing some of your failures?

    A lot of my readers have expressed to me that one of the reasons they like my blog is because I blog about not only when I succeed, but when I fail to. As long as you study and evaluate why you failed, it can only help you and your readers.

    Remember, you learn more from your failures than you do your successes.

    I definitely agree w/ “embracing humility”. Coming off as an expert isn’t necessarily a smart move. The best advice is “just be yourself” and set goals according to how experienced you are online ;)

     
     

    this is true its all about loyalty and trust among your readers so that they keep coming for more.

     

    My husband I are developing an authority site on retirement issues for babyboomers and early retirees and this issue of trust is vital to our development process. I really liked the “8 components that determine your blogger trust level” but the tips that were offered in the comments of people after were also greatly appreciated. We have been using our Blogger blog as a preface to the introduction of the authority site and are always looking for people to comment. Thanks for the creative ideas posted here.

     

    My about page gives people hope.

     

    Being an expert is not even hard, just make sure that you do your research correctly and never say thing unless you know for a fact they are true! This post was good.

    -Me!

     

    I’d add this point to the list: Avoid obvious contradictions.

    If you want visitors to trust you, don’t write that your blog is the “fastest growing” one of its kind and then contradict that statement by having short posts and publishing them infrequently.

    By extension, the same holds for business websites. For example, don’t write “we’re [city name]’s fastest growing widget company” and then have an amateur-looking site, a broken check-out process, little product or service info, and no way to contact you.

     

    Post a Comment

    Subscribe to comments via email
    Your Comment (smaller size | larger size)

    1. 2 Trackback(s)

    2. Mar 12, 2008: Blogging is 100% About Building Trust - 8 Ways to Get Me to Trust You | BlogOnExpo
      Apr 2, 2008: Last StumbleUpon post - Social Media Links | Koka Sexton