Bloggers, Are You Spinning Your Wheels?

November 19, 2008 - Written by Gyutae Park  

Yesterday I came across a post on Copyblogger entitled Is Blogging Keeping You Poor? and it opened my eyes to quite a few things that bloggers often fail to realize. Are you spinning your wheels, working hard writing posts but not really getting anywhere? It could be because you’re overlooking the following 3 concepts.

  • Bloggers fail to grow because they’re too self-reliant
  • Blogging is just one piece of the money-making puzzle
  • Blogging requires an enormous amount of creative energy

Let me explain…

Bloggers fail to grow because they’re too self-reliant
Let’s face it. Most bloggers think they can do everything on their own – from designing, programming, writing blog posts, SEO, link building, marketing, social media, and guest posting. In fact, most blogs are one-person operations with severely limited budgets. However, assuming that you can do everything on your own is not only unreasonable (trust me, I tried many times and failed), but also ineffective. The quality of your work will suffer if you spread yourself to thin. For example, say that you want to spend 2-3 hours everyday creating amazing content. When will you find the time to market that content using social media and being active in the community? How will you guest post, build links, and develop relationships with other bloggers on such limited time? Above all else, how will you make money? We’ll get to monetization in the next bullet point, but for now look at your blog and your business and find ways you can outsource work in a way that will free up your time and resources.

Blogging is just one piece of the money-making puzzle
Be honest. How much money does your blog generate on its own? If you were to divide the total revenue from your blog by the number of hours worked, what would your hourly wage be? If your name isn’t John Chow or Darren Rowse, your rate probably isn’t very high. Even if you do earn a considerable income blogging, you could probably do a lot better with another Internet business considering the amount of effort and time you put in. The truth is that 90% of bloggers spend ridiculous amounts of time giving away free content to garner attention but receive pennies in return. This is especially true these days with advertising revenues slowing down.

But this doesn’t have to be the case. What most online publishers fail to realize is that a blog on its own is a very poor business model. Rather than being an independent business entity, a blog should be considered a marketing tool. Use your blog to create a trusted reputation, develop relationships, and prove your knowledge. Then leverage it to sell services, tools, information products, and affiliate offers. Don’t just pump out free content everyday without a strategy for proper monetization. And no, advertising revenue does not count if you want to build a viable business for yourself.

Blogging requires an enormous amount of creative energy
Finally, blogging requires a huge amount of creativity that must be maintained continuously. In order to gain attention as a blogger, you need to constantly come up with new ideas for great content and effective marketing. Not only is this extremely draining, but it’s a hard task for anyone – even the best of bloggers. Post less if you have to. Remember that quality comes before frequency. Also, you might want to consider partnering with someone to share the writing duties or creating some sort of static resource that will act as an anchor for your blog. The most important thing is to provide a constant flow of creativity coming from your blog.

If you feel like you’re spinning your wheels with your blog, ask yourself a few questions. Are you too self-reliant? Are your focusing on your blog too much without a solid business model to make money? Are you burnt out and lacking in the creativity department? If you answered yes to any of these questions, it might be time for you to take your blog back to the drawing board. Blogging may be keeping you poor.

What can you do to catapult your blogging income?

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Comments

31 Responses to “Bloggers, Are You Spinning Your Wheels?”

Ari Lestariono on November 19th, 2008 Subscribed to comments via email

Your right all said and well written, we spent too much time doing everything by our self in fact the problems is whether you make money or not at the end of month, the challenge would be if you have done all the steps, as Mike Filsaime said, is getting tons of traffic, that too can be outsource or you can do it by yourself, this is also time consuming, anyway at the moment I am doing all by myself, working 6-10 hours a day to get traffic.Hope to hear other comments .Cheers

 
Jacques @ SEO Tools South Africa on November 20th, 2008 Subscribed to comments via email

Wow. Awesome post that really hit home hard. I am currently trying to get a blog going, and am struggling with wordpress templates, designing graphics, creating content….and trying to still get some work done too.

Thanks for the insight and advise, I must say that my current personal experience is really reinforcing your statements!

Gyutae Park on November 20th, 2008

Hey Jacques,
I totally feel you – I’ve been in the same positions many times before. The problem many bloggers face is that they get caught up in the little things and never get a chance to do the things that will make their business money. Good luck!

Jacques @ SEO Tools South Africa on November 22nd, 2008 Subscribed to comments via email

Thank you Gyutae! The insight gained by frequenting enlightening blogs like yours is definitely helping to ease the learning curve a bit. It definitely helps realizing one isn’t quite alone!

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Daves Affiliate Marketing on November 20th, 2008 Subscribed to comments via email

I would have to admit that my wheels were starting to spin when I was putting in 6 or more hours a day. I decided to go back to full time work and spend 3 hours a day on my blog. That way I can consider outsourcing the blog tasks I am not so good at and concentrate on what I am good at.

Dave

 
ZK@Internet Marketing Blog on November 20th, 2008 Subscribed to comments via email

Most of the bloggers who blog for making money give up in less than 4 month if they dont see any returns. making money from blogging is a long term initiative and requires great commitmant and dedication.

 
Fractal enlightenment on November 20th, 2008 Subscribed to comments via email

I work full time on couple of blogs with my boyfriend, its difficult to get it going…the two us spend more than 7 hours working on the blogs, much more then we did on a full time job.

But blogs is something of your own, you arent workin under someone, there is no office politics and shit like that…when it does well, the amount satisfaction we get is amazing:) coz its ouw own thing. Yes, but perhaps it cant be the only source of income…hmmm..what other ways can we explore then.

Gyutae Park on November 21st, 2008

Yep, I agree with you that starting a blog can be very rewarding because you can take ownership of it. However, if it’s not generating much income for you, you may easily give up or become discouraged. Blogs are great, but always find a purpose for them in your business.

 
 
Delusional Cubs Fan on November 20th, 2008 Subscribed to comments via email

Divide money made by number of hours worked? That’s a frightening number for me. I’m trying to develop some other ways to make money because it doesn’t take long to see you won’t get rich from Adwords and the occasional affiliate click.

 
Tom - StandOutBlogger.com on November 21st, 2008

I know what you mean. Bloggers need to branch out and while still spending quality time on their blog, they need to also diversify.

I am currently working on a new project that is not blogging related.

Gyutae Park on November 21st, 2008

Hey Tom,
What project might that be? 🙂

Tom - StandOutBlogger.com on November 22nd, 2008

hey Gyutae!

I’m still working on the sales page, but it’s up and running.

The website is: http://www.InterviewsWith.com

And when it is fully launched I will be conducting interviews (video and/or podcasts) with successful internet marketers, entrepreneurs and bloggers – on a weekly basis.

The idea is that any single person may not be able to get an interview with these people to learn off them, but if we join together – they will have to talk to us 😀

Would love any constructive criticism if you’re offering 😛

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USB on November 21st, 2008

The sheer amount of reading to do to keep up with the latest/greatest advancements is keeping me poor; no time to do anything else!

Jacques @ SEO Tools South Africa on November 22nd, 2008 Subscribed to comments via email

I have to agree with you to a degree there. There is just soooo much information, and good information at that, out there that it is nigh impossible to stay current with one’s reading!

 
 
teraom on November 21st, 2008

Time is money. And i am investing all my time in my blogs, which can be billed otherwise.
i am not poor, but i m not getting rich by blogging. I hope i ll work better to become rich..

Gyutae Park on November 21st, 2008

It’s worthwhile to invest time into blogging, but only if you can justify the effort and gain a positive return on investment. A lot of times I see too many bloggers blogging for the sake of blogging. That’s fine if it’s just a hobby, but if you’re trying to make money, you need a solid business model that will lead to profits.

Ari Lestariono on November 25th, 2008 Subscribed to comments via email

Hi Gyutae, I am inspired with your philosophies, if am not mistaken read your background that your full time blogger, I now spent 8 hours a day getting traffic, would like your insight of how the model business as you mentioned, I believe everyone in this forum are all experience offline people, love to hear your input.
cheers

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Dennis Edell on November 21st, 2008

As for #1, JV’s are a must!

 
Ann Arbor Web Design on November 21st, 2008

I think you are so right when you say ‘Bloggers fail to grow because they’re too self-reliant’ it is important to not spread yourself too thin; it is equally important to concentrate your energies on that which you have real expertise it. For the other things you can get to rely on others at least a little bit.

 
Caleb on November 23rd, 2008 Subscribed to comments via email

In the beginning it’s not as easy as it sounds to “outsource”…but this is something to shoot for.

To be honest the jist of this post might cause a lot of bloggers to quit!

Gyutae Park on November 24th, 2008

Hey Caleb,
Sorry if the post was negative – that wasn’t my intention. It was supposed to be encouraging rather than to make bloggers quit. I agree that outsourcing can be difficult in the beginning – which is why partnerships (that don’t require upfront money) make a lot of sense. Keep at it and blog with purpose. You’ll find it a lot more profitable if you have a viable strategy in place.

 
 

I most definitly agree with your 3rd reason. Creadivity is the number one reason that got me into blogging. I am a very creative person but even at times I find myself lacking creativity with blogging. Inspiration and creativity will come in short burst so you have to make the most of it while you can.

 
Frank on November 23rd, 2008 Subscribed to comments via email

Some of bloggers made amazing money from blog. Maybe it contains lots of secrets.

Caleb on November 25th, 2008 Subscribed to comments via email

Secrets are what I’m all about Frank…

 
 
Informixx on November 24th, 2008

In blogging, it is really your hardwork that matters most! Work hard for your blog and later on…
Prosperity!

 
Erwin Tan on December 1st, 2008

To me, this is an awesome article.

Reason?

Some readers may have the negative effects after reading it but those who are more driven and optimistic do gain alot from this post.

Thanks for sharing..

 
Ned Carey on December 5th, 2008 Subscribed to comments via email

Wow you are right on and it depresses me. I spend a lot of time blogging and the results have been quite modest. One thing I know I must improve upon is delegating.

Gyutae Park on December 5th, 2008

Hey Ned,
The post wasn’t meant to depress you or anything like that. Hopefully it gives you new perspective that will enable you to find success more easily with your blog. Good luck!

SEO Stuart on December 5th, 2008 Subscribed to comments via email

Gyutae, I think this article is an invigerating read, definately not depressing, because it is very POSITIVE in pointing out the pitfalls a blogger can fall into and has some great points to be considered if like myself your thinking of starting a blog and even more so if your already hard at it.

“Don’t just pump out free content everyday without a strategy for proper monetization.” – has to be one of the best points you make and I feel it’s a very important area to think carefully about, before or after starting bloging. Also to outsource some areas of the business is a great idea. 🙂

Thx for this info.

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Kiral?k Arabalar on December 6th, 2008 Subscribed to comments via email

I know what you mean. Bloggers need to branch out and while still spending quality time on their blog, they need to also diversify.

I am currently working on a new project that is not blogging related.

 
Ned Carey on December 8th, 2008 Subscribed to comments via email

I didn’t mean it literally depresses me. You really nailed it as far as my personality and point out my weakness in needing to outsource more.

As SEOStuart said it is positive because it is motivating me to improve

 
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