March 11, 2010 - Written by Gyutae Park
Most SEO articles and blog posts I come across talk about how to achieve top rankings in Google for targeted keywords and what it takes to get there. While ranking is of course the crucial first step, what’s missing from the sea of information out there is the answer to the question, “what next?” What do you do when you finally reach your goal of #1 rankings? Do you simply enjoy the ride and pray Google keeps you at the top spot? Or is there a way you can be more proactive with your approach so you can maintain and even add to your success?
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March 5, 2010 - Written by Gyutae Park
Other than your domain name, your logo is probably the first thing visitors will notice about your website. Think of it as the first impression – which believe it or not has a big impact on whether users stay on or click the back button.
Would you go to a job interview wearing a t-shirt and jeans? Or go on a date without showering for 5 days? How about putting a plain gray cover on a new book you’ve written? Yeah, I didn’t think so. In the same way, your logo isn’t something you can skimp on. It’s probably a lot more important than you think, regardless of whether you have a huge established community site or a 5-page niche article site.
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March 3, 2010 - Written by Gyutae Park
I don’t know about you, but I take spelling pretty seriously in my web projects, especially for content sites and blogs like this one. I’m careful to ensure that words are spelled correctly and that typos are minimized. With spell check included in most word processing tools, I don’t think there’s really any excuse for silly spelling errors online.
Or is there?
Despite my urge for spelling perfection, it turns out that a significant percentage of web users are sloppy with their language – particularly when using search engines like Google. There are around 10 million misspelled search queries every single day.
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February 11, 2010 - Written by Gyutae Park
Back in the early 2000s, link building was relatively easy. All you really needed to do was submit your sites to a large quantity of online directories using your targeted keywords – and you were almost guaranteed improvements in organic search rankings. A lot has changed since then, and needless to say, SEO is a lot more difficult and complex. As for directory links, Google and the other search engines have pretty much discounted their SEO value and there are now only a handful of directories worth submitting to.
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January 19, 2010 - Written by Gyutae Park
Can you believe that it’s already 2010? I’ve been involved with Internet marketing and SEO for over 7 years now and each year has always been more exciting than the previous one. 2010 is looking to be no different.
There are so many opportunities online to make money and make a difference. If you ever wanted to get started in this space, now’s the time.
I know that I’m a few weeks late, but I want to use this post to reflect on the past year in terms of what I learned about online business building and marketing. I’ll outline my top 5 learnings from 2009 and share my Internet marketing predictions and tips for the new year. Cheers!
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Big Flaws in the “Most Influential Online Marketers of 2009″ List and 4 Ways You Can Avoid the Same Mistakes
January 13, 2010 - Written by Gyutae Park
I’m the #61 most influential online marketer of 2009. Seriously. Are you surprised? I know I was when I first saw the list a few days ago. While I’m flattered and honored to be included, a part of me just doesn’t feel right. How am I ranked higher than the very SEO superstars that I look up to? This includes guys like Patrick Altoft, Jordan Kasteler, Eric Ward, and Michael Gray (who didn’t even make the list). Furthermore, to say that I’m more influential than top bloggers like John Chow, Lisa Barone, and Leo Babauta is just insulting – even to me.
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New FTC Guidelines for Bloggers & Internet Marketers – The Good, The Bad, and Everything Else You Need to Know
December 14, 2009 - Written by Gyutae Park
If you haven’t heard about the new FTC guidelines regarding the use of endorsements and testimonials in advertising by now, you better get up to speed fast. On December 1, 2009, the new regulations went into effect and they have big implications for bloggers and Internet marketers.
You can see the full text of the FTC’s final guides governing endorsements and testimonials (link to PDF on the right sidebar). It’s an 80 page document, but it may be worth going through if you’re doing any kind of advertising or endorsing online through your blogs, sales pages, marketing campaigns, etc.
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December 8, 2009 - Written by Gyutae Park
Squeeze pages are important – no doubt about it. If you have a free offer that you’re giving away in exchange for user information (name and email address), you should be utilizing a squeeze page. If not, you’re probably leaving a lot of leads on the table and limiting your email list building potential.
I’ve written before about the 7 components of killer squeeze pages and you should look to incorporate all of them if possible.
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November 26, 2009 - Written by Gyutae Park
It’s every webmaster’s dream to go popular on social bookmarking sites like Digg, Delicious, and Reddit. A front page feature on any of these sites brings a flood of new traffic – thousands of visits in a single day. Of course, that kind of reward attracts a lot of competition and the social sites are thus protected by tough voting algorithms. You not only need good viral content and a large network of friends to help you, but also a lot of luck. Hitting it big on social media does not come easy.
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November 20, 2009 - Written by Gyutae Park
Build a list! You’ve heard it before. As an Internet marketer, email is by far one of the most effective channels to reach potential customers. Almost everyone with a computer has an email account – and they check it often for new messages. If you’re able to penetrate into people’s inboxes (with permission, of course), you’re much more likely to get your audience’s attention for the opportunity to present your offers.
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