Why You Should Change Your Blog to Show Excerpts on the Home Page
January 23, 2008 - Written by Gyutae Park
If you take a look at the Winning the Web homepage, you’ll notice that it has changed from displaying full posts to now short excerpts – 100 word summaries of each post followed by a “Continue Reading…” link. Why have I done this? I think this change will benefit the blog by increasing pageviews and making it easier for readers to find what they’re looking for. In fact, a poll conducted by Daily Blog Tips shows that 48% of participants believe that post excerpts on the homepage will become the blogging standard in the near future. Below is the breakdown of results.
Are you using excerpts on the homepage of your blog? If not, it might be a good time to make the transition. Below are some of the main benefits.
Top reasons why you should change your blog to show excerpts on the homepage
- Easier for readers to navigate
Since different types of posts on your blog will cater to different audiences, it’s important to give readers the option of whether or not to view an entire article. With excerpts, readers are able to skim through the list of posts and click through to the ones that they are most interested in.
- Increased pageviews = more revenue
Excerpts on the homepage will increase pageviews because readers must click through to the article instead of reading it in its entirety on the homepage. If you are running a blog that displays advertising, more pageviews usually means more opportunities for monetization. Using excerpts on the home page can therefore increase blog income.
- Reduced page size
By using excerpts, you will significantly decrease the amount of scrolling a reader must do to navigate your blog. Furthermore, page size is drastically reduced which means the homepage will load much faster.
- More exposure for previous posts
One of the problems with displaying full posts on the homepage is that old posts get pushed down to oblivion once a new one is published. By displaying excerpts, old content is still featured on the homepage and is more likely to be viewed by readers. Also, since excerpts are much shorter than full posts, more posts can be listed per page.
I’ve discovered a great WordPress plugin called Post Teaser (Thanks to Maki of DoshDosh) that will automatically create excerpts on the homepage. Be sure to check it out if this article has spurred you to change. How have excerpts worked out for you compared to full posts?If you like this post, subscribe to the RSS feed. Get the latest updates delivered straight to your email or news reader.