The Biggest Internet Marketing Opportunity Yet – Membership Sites

April 28, 2009 - Written by Gyutae Park  

memberhandsIf you’ve been following Winning the Web for the past year, you know that I’m a huge fan of membership sites and the business opportunities that they present. If you don’t quite understand what they are, membership sites are essentially protected sections of premium content where users pay for access. For example, popular sites like SEO Book and SEOmoz use the membership model.

I like membership sites for a number of reasons.

1. Continuity and big profit potential
I’ve already written about why the continuity model makes sense for your business . Running a membership site means that your customers pay for access rather than for a product. Because of this, users will continually pay on a reoccurring basis as long as they receive value. In the long term, this translates to much bigger profits. For example, a membership site selling at $47 per month with just 100 members means $4,700 every single month. For many of you, that’s definitely full time income right there for a relatively small (and easily attainable) audience.

2. Perfect addition to a blog
Blogging has proved to be an extremely effective method for networking (personal branding), generating leads, and spreading ideas. In fact, a blog is the perfect launching pad to blast off your business . If you have a popular blog, a membership site can act as an effective extension for premium content and community. You can more easily leverage your brand, reputation, and audience to attract new members and see success. If you blog, setting up a membership site is a good next step for your business.

3. Platform versatility
Finally, I really like the idea of a membership site because it offers a lot of flexibility. You can offer text, PDF documents, video, audio podcasts, tools, and community all wrapped up into one pay-for-access package. You won’t be confined by changing technology (e.g. popularity of video) and you’ll be able to create content based on what people actually want. The versatility allows you to change directions quickly and adapt – leading to more income opportunities (not always the case with physical products).

Having said that, I’d like to announce the upcoming launch of my own membership site, coming in 4 weeks on May 26th. Mark it down on your calendars, folks. It’s an Internet marketing related project that I’ve been diligently working on for the past 6 months and I can tell you right now that it’s like nothing the industry has ever seen before. I won’t go into the details here just yet, but I just wanted to give you all a heads up as to what I’m working on and what’s coming. Be ready! More info soon… 🙂

In the meantime, check out Yaro Starak’s newly released free report The Membership Site Masterplan . Yaro is an accomplished blogger at Entrepreneur’s Journey and has made a killing selling his membership site, Blog Mastermind. Membership Site Mastermind is coming out soon, and the free 72 page report offers a comprehensive preview of Yaro’s experiences and concepts – definitely a must read.

Click here to download the Membership Site Masterplan free report

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13 Responses to “The Biggest Internet Marketing Opportunity Yet – Membership Sites”

Sleepless in Sacaramento on April 28th, 2009 Subscribed to comments via email

Gyutae, hi I am a newbie to your site, 2nd time or so I think. I’ve heard about membership sites but I am not overly familiar with them. I haven’t really researched them out because I couldn’t believe it would generate enough traffic/customers to be worth while. However, after reading this and seeing your example (membership site selling at $47/month & a 100 members means $4,700 monthly sound too good to be true; I would be happy with 50 paid memberships — well, for awhile that is) I admit I like the numbers. I will be on the edge of my seat until the 26th of May.
Regards.

Gyutae Park on April 29th, 2009

Hey there, Sleepless.. I’m glad I could open your eyes to the potential of membership sites. The numbers really do add up, and best of all, a lot of times you’re continually paid for doing work once – the beauty of membership sites.

 
 
Shanker Bakshi on April 28th, 2009 Subscribed to comments via email

This Masterplan is huge money earner and I am up for it.

Gyutae Park on April 29th, 2009

Yeah, be sure to read Yaro’s Membership Site Masterplan. He’s launching a new membership site next week, and there’s no better way to learn from the experts than to analyze exactly what they’re doing to succeed.

 
 
Don Weathers on April 29th, 2009 Subscribed to comments via email

This is my first time reading your material and I really like your delivery, and the very helpful and useable information. I downloaded Yaro’s book you recommended and am really looking forward to getting into it.
I recently was brought into a cash gifting program any thoughts or words on those?…

Gyutae Park on April 29th, 2009

Thanks for the feedback Don! I ended up reading Yaro’s masterplan in one sitting. Took me a couple hours to get through the 70 something pages, but definitely worth the read.

What exactly is a cash gifting program? Sounds like it may be a ponzi scheme scam…

 
 
Ayako on May 1st, 2009 Subscribed to comments via email

Hi,

This is a great topic and I see your point of view. However, I am not a big membership sites. It is definitely not for everyone and you could be missing out the opportunity to being heard by mass audience.

 
zappolo on May 2nd, 2009 Subscribed to comments via email

Interesting….I never thought to this kind of opportunity

 
cara membuat blog on May 4th, 2009

I am not running membershipsite, but i will learn about that topic more.. thanks.

 
Robert on May 5th, 2009 Subscribed to comments via email

Any previous students willing to discuss their successes?

 
Ecommerce Help - Tyrone Shum on May 7th, 2009

Membership sites are quiet a buzz these days. Be it working and stay at homes alike try to be a member of one or two making it really a big marketing oppurtunity because you have a large circle of target audience.Although being a member of one can cost you few money, you will certainly have a run for the money you are about to receive!

 
MP3 tunes on May 25th, 2009 Subscribed to comments via email

The plan has caused me great concern. We need to take advantage of it.

 
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