Assembling the Internet Marketing Puzzle – Learn What Goes Where
August 21, 2009 - Written by Gyutae Park
Just like assembling a complex puzzle, successful Internet marketing requires you to piece certain parts together in a logical way in order to come up with a desired outcome – a profitable business.
Essentially, Internet marketing is divided into 3 parts.
- Getting targeted traffic to your website
- Converting that traffic into leads
- Converting those leads into long-term customers
While it may seem pretty simple, it’s much harder than you may imagine. The majority of Internet marketers start out thinking that this whole online business thing is easy – but it’s not. It goes far beyond just traffic generation and gets much deeper than opt in forms and blatant email ads. Let me explain…
Crafting an Internet marketing business from scratch is similar to architecture. In order to become an expert architect you need to master a diverse set of classes like Experiencing Architecture Studio, Foundations in Visual Arts, Building Technology, Design Computing and History and Theory of Architecture. The profession requires a solid understanding of a vast number of related topics.
In the same way, in order to become a master Internet marketer you need to first become an expert in copywriting, marketing, advertising, traffic generation, lead generation, and psychology. Moreover, you don’t have universities to teach you all of that. You need to have the courage to learn everything on your own by picking up courses, reading e-books and blogs, and most importantly diving in headfirst for the experience.
In order to provide you with a clearer picture of what Internet marketing is as a whole, here’s a breakdown of all the things you need to set in place for this money making mechanism to work.
The Skill Set
There is a common misconception that in order to succeed in Internet marketing you need to be a computer genius. If you are, I’m sorry to disappoint, but anyone can do it.
In fact, one of my first coaching clients was 79 years old when he first contacted me asking for help. I was shocked to find he was a grandpa, but it only confirmed my belief that Internet marketing knows no prejudices – man or woman, black or white, young or old, big or small – anyone can make it in Internet marketing with the right attitude, training, and hard work.
All facets of Internet marketing are important but with the insane growth of social media, the skill I highly recommend is to know how to operate Twitter, Facebook and YouTube. Many marketers rely solely on those three mediums to bring home the bacon.
Lead Generation and List Building
List building is an essential part of long term Internet marketing success. List building simply means building a list of subscribers you can communicate with on a regular basis through email. The list is by far your biggest asset.
In order to start building a list, first you need to set up what is called a capture page – the page where your visitors are going to be asked to provide their name and email in exchange for some kind of free gift. It can be a free report, e-book, video or demo software. Many marketers also offer free e-zines, daily tips and early bird notifications.
The idea behind the capture page is to capture your visitors’ contact information so that they can become more than just a visitor – a lead. A “lead” is a potential customer that is interested in your product or service.
An important tip for list building is to target your list as much as possible. For example, if you’re in the weight loss niche, offering a free report about dog training is foolish. You need to target your audience in relation to your service, product, niche, etc.
How to Create A Capture Page:
- Powerful headline. The headline is the most important part of your capture page as it will determine whether or not prospects will stay on your page and keep reading.
- Bullet points with benefits. “What’s in it for ME?” This is precisely what runs through your prospects’ minds when they hit your page for the first time. You need to clearly state the benefits your free gift or product provides readers. Lay out the reasons why opting in will make their lives better. Show them them how your product is unique and why they need to take action NOW.
- Opt-in form. This is the actual form where readers will type in name and email information. Opt in forms are easily created using any email autoresponder service such as Aweber.
- Call to action. You need to remind your readers what they should do. Often, when readers are sold on opting in, they get distracted and forget what to do. It is vital that you remind them to opt in with strong reassurance and an effective call to action.
While traffic generation isn’t the most important aspect of Internet marketing, it sure is the most time consuming. You need to be spending about 40% of your time generating traffic for your website. Let’s face it, if you don’t have hungry eyeballs scanning your page – your business won’t grow.
Here’s a quick overview of the most common traffic generation methods:
- Article marketing
- Joint ventures (affiliate marketing)
- Blog commenting
- Search engine optimization (SEO)
- Social bookmarking
- Social media
- Video marketing
- Email marketing
- Advertising – banner ads, pay-per-click
Please note that this list isn’t even close to being complete. There are hundreds of ways to generate traffic, but these are some of the more common methods. Feel free to explore the web for additional techniques to get more exposure.
Regardless of which marketing strategy you’re using, remember to target your traffic. Ten interested visitors will always be better than a thousand uninterested ones.
How To Monetize Your List
For some reason, many people seem to believe that by simply offering a product to their list they are going to make money. Not true.
In order to build a profitable business you first need to establish a relationship with your list. The best way to accomplish this is to run a newsletter or a blog where you provide helpful information, tips and guidance on the topic you’re covering. Constantly adding value will lead to a strong relationship between you and your list.
By utilizing this strategy, people will see you less as a salesperson and more as a trusted expert. You’ll no longer be the “guy who tries to sell stuff”. From that point on, your readers will consider your words carefully and in some cases, if your product suits their needs, they will happily pull out their credit cards.
Remember, people don’t like to be sold to – they love advice from a trusted expert.
Is your Internet marketing puzzle falling in place? What are some of the pieces that you’re currently lacking? Leave a comment with your experiences and thoughts below.If you like this post, subscribe to the RSS feed. Get the latest updates delivered straight to your email or news reader.