Assembling the Internet Marketing Puzzle – Learn What Goes Where

August 21, 2009 - Written by Gyutae Park  

This is a guest post by Igor Kheifets, a 21 year old Internet marketer who runs Mastermind Internet Marketing. Get more from Igor on Twitter and Facebook.

im-puzzleJust like assembling a complex puzzle, successful Internet marketing requires you to piece certain parts together in a logical way in order to come up with a desired outcome – a profitable business.

Essentially, Internet marketing is divided into 3 parts.

  1. Getting targeted traffic to your website
  2. Converting that traffic into leads
  3. Converting those leads into long-term customers

While it may seem pretty simple, it’s much harder than you may imagine. The majority of Internet marketers start out thinking that this whole online business thing is easy – but it’s not. It goes far beyond just traffic generation and gets much deeper than opt in forms and blatant email ads.  Let me explain…

Crafting an Internet marketing business from scratch is similar to architecture. In order to become an expert architect you need to master a diverse set of classes like Experiencing Architecture Studio, Foundations in Visual Arts, Building Technology, Design Computing and History and Theory of Architecture. The profession requires a solid understanding of a vast number of related topics.

In the same way, in order to become a master Internet marketer you need to first become an expert in copywriting, marketing, advertising, traffic generation, lead generation, and psychology. Moreover, you don’t have universities to teach you all of that. You need to have the courage to learn everything on your own by picking up courses, reading e-books and blogs, and most importantly diving in headfirst for the experience.

In order to provide you with a clearer picture of what Internet marketing is as a whole, here’s a breakdown of all the things you need to set in place for this money making mechanism to work.

The Skill Set

There is a common misconception that in order to succeed in Internet marketing you need to be a computer genius. If you are, I’m sorry to disappoint, but anyone can do it.

In fact, one of my first coaching clients was 79 years old when he first contacted me asking for help. I was shocked to find he was a grandpa, but it only confirmed my belief that Internet marketing knows no prejudices – man or woman, black or white, young or old, big or small – anyone can make it in Internet marketing with the right attitude, training, and hard work.

All facets of Internet marketing are important but with the insane growth of social media, the skill I highly recommend  is to know how to operate Twitter, Facebook and YouTube. Many marketers rely solely on those three mediums to bring home the bacon.

Lead Generation and List Building

List building is an essential part of long term Internet marketing success. List building simply means building a list of subscribers you can communicate with on a regular basis through email. The list is by far your biggest asset.

In order to start building a list, first you need to set up what is called a capture page – the page where your visitors are going to be asked to provide their name and email in exchange for some kind of free gift. It can be a free report, e-book, video or demo software. Many marketers also offer free e-zines, daily tips and early bird notifications.

The idea behind the capture page is to capture your visitors’ contact information so that they can become more than just a visitor – a lead. A “lead” is a potential customer that is interested in your product or service.

An important tip for list building is to target your list as much as possible. For example, if you’re in the weight loss niche, offering a free report about dog training is foolish. You need to target your audience in relation to your service, product, niche, etc.

How to Create A Capture Page:

  • Powerful headline. The headline is the most important part of your capture page as it will determine whether or not prospects will stay on your page and keep reading.
  • Bullet points with benefits. “What’s in it for ME?” This is precisely what runs through your prospects’ minds when they hit your page for the first time.  You need to clearly state the benefits your free gift or product provides readers. Lay out the reasons why opting in will make their lives better. Show them them how your product is unique and why they need to take action NOW.
  • Opt-in form. This is the actual form where readers will type in name and email information. Opt in forms are easily created using any email autoresponder service such as Aweber.
  • Call to action. You need to remind your readers what they should do. Often, when readers are sold on opting in, they get distracted and forget what to do. It is vital that you remind them to opt in with strong reassurance and an effective call to action.

Traffic Generation

While traffic generation isn’t the most important aspect of Internet marketing, it sure is the most time consuming. You need to be spending about 40% of your time generating traffic for your website. Let’s face it, if you don’t have hungry eyeballs scanning your page – your business won’t grow.

Here’s a quick overview of the most common traffic generation methods:

  • Article marketing
  • Joint ventures (affiliate marketing)
  • Blog commenting
  • Search engine optimization (SEO)
  • Social bookmarking
  • Social media
  • Video marketing
  • Blogging
  • Email marketing
  • Advertising – banner ads, pay-per-click

Please note that this list isn’t even close to being complete. There are hundreds of ways to generate traffic, but these are some of the more common methods. Feel free to explore the web for additional techniques to get more exposure.

Regardless of which marketing strategy you’re using, remember to target your traffic. Ten interested visitors will always be better than a thousand uninterested ones.

How To Monetize Your List

For some reason, many people seem to believe that by simply offering a product to their list they are going to make money. Not true.

In order to build a profitable business you first need to establish a relationship with your list. The best way to accomplish this is to run a newsletter or a blog where you provide helpful information, tips and guidance on the topic you’re covering. Constantly adding value will lead to a strong relationship between you and your list.

By utilizing this strategy, people will see you less as a salesperson and more as a trusted expert. You’ll no longer be the “guy who tries to sell stuff”. From that point on, your readers will consider your words carefully and in some cases, if your product suits their needs, they will happily pull out their credit cards.

Remember, people don’t like to be sold to – they love advice from a trusted expert.

Is your Internet marketing puzzle falling in place? What are some of the pieces that you’re currently lacking? Leave a comment with your experiences and thoughts below.

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Comments

13 Responses to “Assembling the Internet Marketing Puzzle – Learn What Goes Where”

Flip Flop Gal on August 21st, 2009

Great article … on point!
I just wanted to add a kudo’s to bestcontactform.com, as they fit perfectly into the segment of this article “How to Create a Capture Page”. I’ve used this service for 2 years and their forms make my capture pages even more effective.

 
Busted Keys on August 21st, 2009 Subscribed to comments via email

i’ve often felt that ‘marketing’ was just a stylized (or arrogant) analogy for sharing. but this article in particular restored some of my faith in marketing in the sense that it really is about sharing something of value for others. i’m not completely sure if i’m doing the same with my music and by critiquing the music business. however i’m most definitely trying to use niche tactics and strategies to build a relationship with my viewers/listeners. i guess that will come in time when i consolidate my ideas and how i choose to communicate with others.

Igor Kheifets on August 22nd, 2009

Any business, music or marketing, is same in the core. People want value. Something that will benefit their lives in one way or another.

Igor

 
 
Keegan on August 21st, 2009

I do believe in SEO to generate traffic but it does seem hard to get much out of it. I mainly stick to making sure I’m writing good content and focusing on my readers and writing what they want to hear.

Igor Kheifets on August 22nd, 2009

It is a great tactic as well. But being visible in the search engines is as important. You want people to associate your services with certain keywords. That’s branding.

When you hear french fries you think McDonalds, when you hear OS you think Mac or Windows…

Igor

 
 
PPC Coach on August 24th, 2009 Subscribed to comments via email

Hey Igor, really nice post. I was wondering which are the traffic generation sources that you mainly focus on?

Igor Kheifets on August 28th, 2009

I mainly focus on Social Media, Social Bookmarking, SEO and Guest Blogging.

Igor

 
 
Syed Akram on August 25th, 2009

Building a mailing list is not just a one off task, it is continuous. Setting up the system will only have to be done once, but growing that list and building a relationship with that list is an ongoing thing and where the money is so you will want to nurture it continually.

 
Video Marketing on September 1st, 2009 Subscribed to comments via email

Excellent internet marketing post! Those traffic generation methods are all effective. Utilizing these strategies in an effective way is something I do for small local business to promote their products or services too. I enjoyed reading your internet marketing article post. Thanks for sharing and more power!

 
http://www.earnpilipino.com on September 7th, 2009 Subscribed to comments via email

The Internet has brought many unique benefits to marketing, one of which being lower costs and greater capabilities for the distribution of information and media to a global audience.

 
Daryl Quenet on October 19th, 2009 Subscribed to comments via email

Good post but I have always felt recommending banner ads can be a bit misleading without letting clients know to make sure they are nofollowed…. Last thing you want is Google to think your buying the banners for strength of the website and not for relevant traffic. Cheers.

 

Yeah, Igor – you’re just nailing it on the spot. Internet marketing does go far ‘beyond just traffic generation and gets much deeper than opt in forms and blatant email ads’.

It goes much further and you need a lot of time to research and research and research. After that you still moderate and tweak and monitor everything about where you’re standing within the niche.

At the end that what you should have been doing should have converted your traffic to better rates such as 100:5 which is a 5% response rate. That would be excellent – but it may take severe time consumption.

The thing with internet marketing is tis: you don’t just do it because of the money because then there won’t be quite the energy (passion?) that you will need to keep competing your way forward.

 
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