How to Promote Your Site Using Blog Reviews

January 17, 2008 - Written by Gyutae Park  

Do you want to bring your site to the next level? If you’re serious about promoting your website and have even just a little bit of cash to spend, you should definitely consider using paid blog reviews as an advertising tool. Many bloggers have a loyal following and a wide reach that you can use to your advantage to promote your site. If done properly, just a few blog reviews can bring your site huge amounts of traffic, higher rankings in search engines, and lasting benefits for your brand.

Paid reviews have come under much scrutiny lately with Google declaring war on paid links and penalizing sites that use them. Blog review networks like PayPerPost have received the brunt of the attack and many website owners are now reluctant to advertise using blog reviews. But should you be afraid? No way. In this article, I’ll lay out all of the great advantages of using paid blog reviews and then teach you how you can safely bypass all of the paid links hoopla to maximize your exposure and get the most for your money.

Advantages of Receiving a Blog Review

  • Leverage the authority of a blogger
    If the blogger you are targeting in your niche has a large following, the review he or she puts out for you will have great significance. Bloggers are usually trusted and are relied upon to recommend top products and services to readers. Get a good review from a top blogger and you’ll have a loyal following rushing to support you. A positive testimonial from a trusted source is worth its weight in gold.
  • Extremely targeted
    Since blogs are springing up everywhere covering every topic imaginable, you’re very likely to be able to find your target market through a number of niche blogs. This means you’ll easily find an audience that is interested in and appreciates what you have to offer.
  • Links with SEO value (in some cases)
    Although some bloggers use the “nofollow” attribute on paid reviews, in most cases you are able to attain quality links that will help you to increase search engine rankings for your most profitable keywords.
  • An honest opinion
    Feedback is key in your constant struggle to improve and provide value. A blog review provides that while giving you much needed exposure at the same time.

7 Guidelines to Effective Advertising Using Blog Reviews

1. What do you want reviewed?
First of all, you need to decide on something that you’d like reviewed and make sure it is worthy of getting praised. A review in itself is worthless if what you have to offer is sub-par. This means you need a professional site design and unique content that provides value.

2. Spruce it up before the review
Next, you need to prepare your site before it is reviewed. Be sure everything is working in perfect order and that there are no huge issues that will be negatively pointed out by the reviewer. Also, get creative in how you prepare for a blog review. For example, when I was preparing to get reviewed by John Chow, I started a huge contest giving away a free John Chow review. That was the turning point for Winning the Web.

3. Go for high profile blogs
I’ve found that reviews from a few high profile blogs have a bigger impact than many reviews from smaller blogs. There is much higher traffic potential from a big blog and you also have to take into consideration that a large blog is usually much more trusted for the recommendations that it gives. It’s better to go for 1 review worth $500 than 50 reviews worth $10. In fact, smaller blogs may write about you for free once they read your review on the big blog.

4. Choose the right blogs
Although you want to target high profile blogs, don’t just go and find the biggest blog you can find. Be sure that the blog has a similar audience to yours that will be interested in what you have to offer. For example, if you have a revolutionary new way to advertise online, then get in touch with a top blogger from the Internet marketing niche.

5. Traffic first, rankings second
If you’re buying reviews just for the links, you’re missing out on a great opportunity to capitalize on this advertising method. Sure links are effective and help with your SEO rankings but your primary focus with blog reviews should be to attain new customers and to get as much immediate exposure as possible. If successful, you’ll experience a shockwave effect where many of the smaller blogs link to you as well (and for free).

6. Be discrete
With Google’s displeasure with paid links, you definitely want to be discrete and avoid leaving obvious signs of link manipualtion. If possible, avoid going through blog review networks like PayPerPost and ReviewMe and instead contact the blogger directly asking for rates. In some cases, you may be able to get a cheaper price. Ask about disguising your review to make the it appear more natural. Most bloggers will agree if they like what you have to offer.

7. Mix it up
If you’re buying multiple blog reviews in your niche, don’t always ask for the same thing. Mix it up a bit and work the different angles of your product, service, or site. Since many people visit a variety of blogs and may see more than one of yours reviews, it’s important to pique interest by covering different topics.

Are you using blog reviews to promote your sites? Where do they fit in your advertising and marketing mix?

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Comments

12 Responses to “How to Promote Your Site Using Blog Reviews”

Tevin Anderson on January 17th, 2008

“First of all, you need to decide on something that you’d like reviewed and make sure it is worthy of getting praised. A review in itself is worthless if what you have to offer is sub-par. This means you need a professional site design and unique content that provides value.”

I think this is incredibly true. Don’t just go to a “make money online” blog to get your “make money online” blog reviewed. That’s just silly!

WTW did it right with a “review” of a contest. It was newsworthy. It was interesting.

Just having a blog hosted is NOT enough.

 
Steve McGrath on January 17th, 2008 Subscribed to comments via email

I have done a 2 part series on that last month but the other side: Why You Should Do Paid Reviews. You can use PPP, Reviewme.. too but you need to be selective and select the nofollow review option or make it optional in the description.

Paid review should be use for reviews and not just for PR juice. If you find a blogger willing to that then that’s ok.

Also, for those that want to advertise that that they do paid reviews, then add your blog to my blog directory/marketplace1 Cool File(free option). When you enter the information, you can set a price per review if you want. In the long description, tell what kind of review you do: site, blog ,software, gardening …Don’t forget if to say if you sell direct advertisement too

 
Steve McGrath on January 17th, 2008 Subscribed to comments via email

Weird, the link did not work correctly

Why You Should Do Paid Reviews

 
Steve McGrath on January 17th, 2008 Subscribed to comments via email

Sorry One character was missing: Gyutae delete the other correction.

Why You Should Do Paid Reviews

Thanks

“Be discrete”
When I bought reviews(April/May), I was looking for feedback and create buzz. PR was not my main concern.

 
Alan Johnson on January 17th, 2008

Press releases together with paid reviews can help give your website quite an impressive jumpstart since they can have even more backlinks from people who have found out about your website/product this way and are sharing some link love as a result of appreciating what you have to offer as a result.

Alan Johnson

 
Bruce Cat on January 17th, 2008

paid review and contests have done wonder for this blog.

 
Sly from Slyvisions.com on January 17th, 2008

Nice post here Gyutae. I actually just wrote a guest post on John Cow’s site about this, and one on my own as well. Blog reviews are surely the best way for instant exposure and popularity.

 
RT Cunningham on January 18th, 2008 Subscribed to comments via email

I thought about paying for a blog review once, but decided against it. I do them for free and can’t seem to find the time to keep up with all the request. How much more so it would be for someone who was getting paid to do it?

Would they be thorough, meaning, would you get what you paid for? This is a rhetorical question and I’m not looking for an answer.

 
Christoff on January 20th, 2008 Subscribed to comments via email

Very interesting post. But I was wondering, how do you calculate (or rather, predict) the ROI (return on investment) of paid reviews, BEFORE forking out the dough?

 
Steve McGrath on January 20th, 2008 Subscribed to comments via email

You can’t unless you have done previous test reviews first. You must target the blog(readers) and even then, it may not work much. That’s from my own experience so far when promoting 1 Cool File. It’s my blog directory/marketplace and file directory(plugin, themes, shareware, freeware).

 
David Chew on March 9th, 2008 Subscribed to comments via email

Promo< Only links matter!!!

 
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