11 Advantages of Interviewing Others and Being Interviewed

January 7, 2008 - Written by Gyutae Park  

interviewIf you’ve been following Winning the Web over the past 3 months, you might know that one of the top features on the blog is Winners’ Circle, a collection of interviews with some of the top Internet marketers and entrepreneurs in the industry. So far there are interviews with Tyler Cruz, Ms. Danielle, and Prija of Blogging the Movie. I’ve set my sights high and I hope to add some more A-list bloggers and influential marketers in the near future. It’s always good to learn from the experiences of the best and to try to emulate or improve upon what they’re doing. If you haven’t already done so, be sure to check out Winners’ Circle. Also, I’ve done a couple interviews myself and will be keeping a running list of blogs I am featured on here – Interviews with Gyutae Park of Winning the Web. If you want to know a little more about me, read those interviews.

The Advantages of Interviewing Others

When someone with authority speaks, everyone listens. Because of this, it’s a good Internet marketing tactic to try and conduct interviews with people who have more authority than you do. In this way, you are leveraging the power and audience of another person to promote your own brand or website. For example, if you have a fan site on U2, conducting a personal interview with Bono himself will do wonders for your site. Below is a comprehensive list of the advantages interviewing others can have on your site or business.

  • Your site builds authority because it is associated with an influential figure.
  • Your site adds another voice other than your own.
  • The content for an interview is mostly provided by the interviewee.
  • Interviews are interesting to read and usually gain many incoming links.
  • You develop a relationship with the interviewee, which is good to have and can help you later on.
  • You learn from the experiences and skills of others by asking the questions you are most interested in.

If you are not in the habit of interviewing others, you might want to look into it as soon as possible. Conducting interviews with the top leaders in your field can boost your business and help you make a name for yourself. Be sure that your questions are personalized and unique and are catered to the audience of your site. When asking for an interview, I try to be as concise and as direct as possible. I also like to limit my list of questions to 10 at most and will include them in my initial email to save time.

Looking to interview someone? Contact me with a list of questions and I’ll try to reply to everyone to the best of my ability.

The Advantages of Being Interviewed

Now that we’ve covered the benefits of interviewing others, next we’ll discuss the advantages of getting interviewed. Once you reach a certain level with more and more people knowing who you are and what you do, there will be an increased interest in conducting an interview with you. People will want to know more about you and try to extract some of those golden nuggets of knowledge and experience you have. It’s important to use this to your advantage. Interviews are a great way to expand your reach and to make the leap from oblivion to highly-acclaimed authority. Below are some of the advantages of being interviewed.

  • Connect with your fan base and develop relationships.
  • Expand your reach by tapping into new audiences that you previously did not have exposure in.
  • Get a chance to talk about yourself without having to force the issue or sound vain.
  • Let the interviewer market you on their site (with links to yours). More exposure with less work.
  • Be perceived as a top authority. Interviewees are usually considered important and worth talking about. Image is everything.

Now that you know how interviews can work to your benefit, contact some people in your industry who might have some interesting stories to share and conduct an interview. Once you get the ball rolling and start making a name for yourself, people will start sending you interview questions as well. How are you using interviews to learn more about others and make a name for yourself?

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Posted in Articles, Internet Marketing
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13 Responses to “11 Advantages of Interviewing Others and Being Interviewed”

David Chew on January 7th, 2008

Is good to interview other people if that guy is a famous guy and if you got interview by him, the number of your blog might increase and you have more readers.

Alan Johnson on January 7th, 2008

Interviews are definitely win-win situations: visitors receive quality information from the person being interviewed, the person doing the interview publishes a great post and the person being interviewed receives some well-deserved exposure.

Alan Johnson

McBilly on January 7th, 2008

Great points Gyutae. Interviewing someone and getting interviewed is a win-win situation for both parties. And that includes getting linkbaits. 😀

Nicholas James on January 7th, 2008

Why do you think Profit Baron offer interviews? ;).

Good article and great points covered!

Tevin Anderson on January 7th, 2008

I love interviews. Such a great way to build relationships, and establish yourself as the expert in your niche.

I hope to be implementing more interviews on my blog after I break the 3 month blogging barrier (quickly approaching in less that an week).

– Tevin

P.S. Is Blogging to The Bank worth the investment? Let me know…

sushi on January 8th, 2008

hey man!
I was looking for a theme like this for a long time. Could you please tell me where to get it?
mail me – or reply here!

Thank you,

sven on January 8th, 2008

It’s a give and take with an interview, linklove, information, traffic. You should get all of that with a good interview.
When you get interviewed you either know people who you ask to interview you or you know, damn I seem to be getting the exposure I always wanted to and people approach me by themselves… which way did you go Gyutae? 🙂

Alan Johnson on January 8th, 2008

As the person who is being interviewed, you are offering value to the people who will read it as well as to the person publishing it on their website and, in return, will gain link love as well as exposure (and, if people find out about you through that interview and appreciate your resource, they will definitely drop by on a regular basis).

Alan Johnson

David Hong on January 9th, 2008

Can’t interview on people’s blogs bring you traffic also? Man I want to get interviewed. 🙂

Alan Johnson on January 9th, 2008

Of course, since your website will be mentioned as well, and, as a result, a lot of people will visit it and possible become regular readers.

Alan Johnson

Gyutae Park on January 9th, 2008

@David Chew
Interview definitely help in bringing exposure. And yes who you interview is definitely a factor.

@Alan Johnson
I think you just summarized this article in 1 sentence. That’s great.

Getting links is a lot easier with interviews as well. I’ve found that interview posts attract a lot of attention and are more likely to get linked.

@Nicholas James
Well then Profit Baron is ahead of the game.

@Tevin Anderson
Building relationships and authority is all blogging really is. As for the ebook, I wouldn’t touch it unless I knew who the author was and what credentials he had.

This theme was customized for Winning the Web

I think it’s a mixture of both. Sometimes you gotta push and little, and then people will start coming to you.

@David Hong
Yep, traffic is a plus. But more importantly, you’re building a reputation.

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