6 Spicy Ways to Use Hot Topics & Trends to Explode Your Traffic
March 27, 2009 - Written by Gyutae Park
A few days ago, I went over the 3 biggest sources for uncovering hot topics and trends online. Apart from trying to be “hip” and with the in-crowd, you may be asking why you would even want this information. How can knowing about Britney Spears’ latest life episode or keeping up with events like the NCAA March Madness tournament benefit you and your business in any way? The fact of the matter is that you can effectively leverage popular news and events to improve your Internet business and increase traffic to your sites. How? In this article I’ll describe the strategies you can use to take advantage of hot topics for your business. It pays to be cool and in the loop.
1. Develop new content ideas for SEO – increased search frequency means more traffic
As you may know, SEO is all about optimizing for high potential keywords. And with hot topics, popular keywords are frequently created. Buzz worthy news and events are always associated with popular search terms that people use to look up more information online. Keep track of what’s hot by monitoring Google Trends daily. Then brainstorm content ideas that you can leverage to move up in the rankings for newly popular queries. Be creative. There’s always a way to incorporate hot topics with your site’s niche. For example, if you’re in the Internet marketing space, you can write about “How Britney Spears is Using Twitter to Promote her Online Brand” or set up a “NCAA March Madness Basketball Bracket for SEOs”. The possibilities are endless.
Need proof that this strategy works? Patrick Altoft of BlogStorm received 16,350 visits from Google Search in one day just by writing a short article optimized for the suddenly popular keyword, “first day of summer”. You can easily do the same by leveraging similar hot topics.
2. Ride the social media wave with hot content
The Internet is becoming more and more social and there’s a ton of opportunity on social media sites like Digg, Reddit, StumbleUpon, and Delicious to send hordes of traffic. Keep track of what people are talking about and which stories are being voted up. Once you get a good sense of what your particular social crowd likes, build up your profile and submit/share similar stories that fit the bill. Then create your own content that caters to your targeted audience and promote it like crazy.
Here’s an personal example of how I used this strategy on Winning the Web. Based on some of my recent research and experiences with social media, I knew that Twitter is hot and that everyone is talking about how awesome it is. What I did to take advantage of this trend was create an article that would stir controversy around the news that Twitter incorporated search functionality: 6 Reasons Why Twitter is the Future of Search – Google Beware. The article did exceptionally well, going “hot” on Sphinn, being Retweeted on Twitter hundreds of times to reach the front page of Twitturly, gaining popular status on Delicious, and receiving over 22,000 views in just a few weeks.
3. Find new ideas for profitable sites and services
Hot topics can not only help you improve upon your existing sites, but they can also provide you with ideas on creating entirely new businesses in untapped industries. For example, a top keyword in Google Trends today is “3 day potty training”. What if you created an information product called the “3 Day Potty Training Blueprint”? Or how about a new product or service that facilitated the potty training process for parents and their toddler children? You get the idea. If you’re looking for new business opportunities, monitor the hot topic sources I gave you earlier. You’re sure to find something of interest that you can profit from.
4. Pick up high value domain names
Domain names represent the real estate of the web and good ones can be worth an obscene amount of money for their SEO, branding, and traffic potential (particularly exact-match domains). Exact match domains are almost impossible to find these days, but that’s only if you’re looking for words and phrases that already exist. What about new keywords that haven’t yet hit the mainstream? There’s your secret for finding big-win exact match domain names. Monitor the hot topic sources and look for keywords that haven’t really been used before. Jump on the opportunity and register the domain names as soon as you can. Believe me, they won’t last for long.
Some of the highest potential exact match domain names you can pick up include celebrity names of rising stars (Suri Cruise), new movies, video games, and products (e.g. mp3 players, Starcraft 2, Zune), brands and trademarks (e.g. iPhone), new events and TV shows, and new slang and catch phrases. There are new keywords being incorporated into our vocabulary all the time. Be the first to pick up the exact match domains and you’ll reap the rewards.
5. Make money off of hot trends via e-commerce and affiliate marketing
Have an e-commerce or affiliate marketing site? Keeping track of hot topics will give you a better sense of what’s popular and what people are spending their money on. This in turn will provide you with valuable intelligence to increase inventory for particular products or promote affiliate offers for in-demand items. Research best selling products on huge shopping sites like Amazon and eBay. You’ll make more money.
6. Perform cutting-edge market research
Last, but not least, you can use hot topics and trends to perform cutting-edge market research and gain more knowledge about your industry. It’s always a good idea to stay on top of what’s going on in the world around you and what people are talking about most. Not only will you get a better sense of what’s out there (strengths and weaknesses) and what your competitors are doing, but it will also enable you to better connect with your audience and better meet the needs of your potential customers.
Are you using hot topics and trends to drive traffic and improve your online business? If you’re not, you’re missing out on a great strategy to take advantage of popular news and catapult your site’s growth. Go back to my article about the 3 biggest sources for uncovering hot topics & trends online and start using the listed tools today.
How have you used popular trends to explode your traffic? Leave a comment with your stories and ideas below.If you like this post, subscribe to the RSS feed. Get the latest updates delivered straight to your email or news reader.