New FTC Guidelines for Bloggers & Internet Marketers – The Good, The Bad, and Everything Else You Need to Know
December 14, 2009 - Written by Gyutae Park
If you haven’t heard about the new FTC guidelines regarding the use of endorsements and testimonials in advertising by now, you better get up to speed fast. On December 1, 2009, the new regulations went into effect and they have big implications for bloggers and Internet marketers.
You can see the full text of the FTC’s final guides governing endorsements and testimonials (link to PDF on the right sidebar). It’s an 80 page document, but it may be worth going through if you’re doing any kind of advertising or endorsing online through your blogs, sales pages, marketing campaigns, etc.
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December 8, 2009 - Written by Gyutae Park
Squeeze pages are important – no doubt about it. If you have a free offer that you’re giving away in exchange for user information (name and email address), you should be utilizing a squeeze page. If not, you’re probably leaving a lot of leads on the table and limiting your email list building potential.
I’ve written before about the 7 components of killer squeeze pages and you should look to incorporate all of them if possible.
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