September 24, 2009 - Written by Gyutae Park
Links are king when it comes to SEO. Search engines view links as votes for a site and the higher the quantity and quality of links your site has, the better your chances of ranking for related keywords in the search results (Google, Yahoo, Bing). If you know anything about SEO, you’re probably sitting there saying, “no duh”.
The problem is that not all links count for SEO purposes, and if they do, it’s always in varying degrees. Just because you see blue underlined text in your browser doesn’t mean that Google will pass over the SEO link value to the site being linked to. In fact, some links may be completely invisible to the search engines. In other cases, Google may choose to discount the value of links for whatever reason.
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September 20, 2009 - Written by Gyutae Park
This is a guest post by Raza Imam, a Chicago-based marketing consultant who also owns an offshore software development company.
Doctors, consultants, lawyers, and web designers all live and die by their reputations. Marketing any kind of professional service is based on relationships that are traditionally built by word of mouth and networking. In fact, every professional service provider I know spends a lot of time “pressing the flesh” and asking for referrals to build their business. Since most of these professionals have expert status in their respective industries, they work hard to promote themselves as “thought leaders” with by-lined articles, tip sheets, and corporate logos. So why not modify each of these strategies to cash in on search engine traffic online?
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