How Much Personality Does a Business Blog Need to Succeed?

April 29, 2009 - Written by Gyutae Park  

Yesterday I received an email that every blogger dreads… an unsubscription notice.

unsubscribe

I know I know, it’s just one subscriber out of many, and they could be leaving for any number of reasons. I shouldn’t take it personally, right? After all, trying to please everyone on a site is a never-ending cycle – like a dog chasing its own tail.


Posted in Blogging | 32 Comments

The Biggest Internet Marketing Opportunity Yet – Membership Sites

April 28, 2009 - Written by Gyutae Park  

memberhandsIf you’ve been following Winning the Web for the past year, you know that I’m a huge fan of membership sites and the business opportunities that they present. If you don’t quite understand what they are, membership sites are essentially protected sections of premium content where users pay for access. For example, popular sites like SEO Book and SEOmoz use the membership model.

I like membership sites for a number of reasons.


Posted in Articles, Internet Marketing, Make Money Online | 13 Comments

A Headline Title Trick to Maximize Social and SEO Traffic – The One Two Punch

April 27, 2009 - Written by Gyutae Park  

onetwopunchSocial media is all the rage these days. Everyone wants to get in on the game and promote themselves on networks like Twitter, Facebook, StumbleUpon, and Digg. Social media, when done right, is a proven method of Internet marketing that can send hordes of quality traffic to your sites (e.g. see my case study about how Twitter sent me 35,967 hits in 14 days). But where does on-page SEO fit into all of this (particularly the title tag)? Does your SEO need to suffer in order for you to do well on social media sites? Contrary to what you may think, the answer is no. In fact, you can utilize social media to jump start your SEO efforts and get the best of both worlds.


Posted in Articles, SEO, Social Media | 44 Comments

How to Take Your Product Offering From Good to Great – Without Actually Changing It

April 23, 2009 - Written by Gyutae Park  

upgraphA few days ago, a friend and I were discussing ideas for possible new online business ventures. We were looking for ways to expand our market and create new streams of stable income. While the discussion was productive, we constantly got stuck on one component – the product. For instance, after many of my suggestions, my friend would say, “but doesn’t something like that already exist?” It seemed like he wanted to create something entirely new, something never done before. In other words, he placed his entire focus of the business on the product.


Posted in Articles, Internet Marketing | 8 Comments

3 Reasons Why It Pays to Go Niche (Literally) – Smaller Niches, Bigger Profits

April 21, 2009 - Written by Gyutae Park  

orange piecesWith each passing day, the Internet is getting more and more competitive as online businesses attempt to gain market share and claim their piece of the pie. In fact, you might remember that I wrote about how the window of opportunity for independent webmasters is shrinking as the web matures and big online brands are established in various niches. Starting a successful online business 10 years from now will be exponentially more difficult than it is today.


Posted in Articles, Internet Marketing | 48 Comments

HTML is to SEO as Anatomy is to Doctor – Big Requirement for SEOs

April 14, 2009 - Written by Gyutae Park  

html codeWhat does it take to be an SEO? What do you need to know and be good at? Last week, Edward Lewis aka PageOneResults wrote an article called HTML 4 SEO that listed out 50 or so HTML elements related to SEO. Does one actually need to know how to use all of these tags and attributes in order to be an effective SEO? You can see that the topic generated heated debate on Sphinn where some claim that you’re not an SEO if you don’t know these by heart while others argue that SEOs can leave this sort of information to web developers. So who’s right?


Posted in Articles, SEO | 35 Comments

DiggBar, the Game Changer – 4 Ways Internet Marketers Can React

April 8, 2009 - Written by Gyutae Park  

diggbar feedbackIf you’re a Digg fanboy (or girl) you know that the social bookmarking site implemented a significant change last week that generated a ton of buzz in the online world – the launch of the Diggbar. It’s something so simple yet it has the potential to make a big impact, both for Digg and for social marketers everywhere. From Digg’s standpoint, the move is genius. Kevin Rose and crew are doing everything in their power to pump up pageviews and increase advertising revenue. And the Diggbar should do just that, although somewhat artificially. For Internet marketers, the story is quite different. The Diggbar essentially eliminates all SEO value from links on Digg and it “steals” publishers’ content and links. Good for Digg, bad for you.


Posted in Articles, Social Media | 12 Comments

How to Harness the Power of Twitter in 4 Easy Steps

April 6, 2009 - Written by Gyutae Park  

twitter-powerBy now I’m sure you’ve read my case study on how I used Twitter to generate 35,967 extra hits to my site in just 14 days. Want to achieve the same explosive results? I admit that much of the viral content on Twitter currently favors tech articles, but that should change as Twitter gains mass appeal and is used by more web surfers with different interests. I’m not going to guarantee you any results of viral traffic and buzz (it’s usually hit or miss) but what I can do is offer some tips on how to maximize your traffic from Twitter and increase your chances of achieving success through re-tweets of your articles.


Posted in Articles, SEO, Social Media | 22 Comments

Case Study: How I Used Twitter to Generate 35,967 Extra Hits to my Site in Just 14 Days

April 5, 2009 - Written by Gyutae Park  

twitter case studyEven with Twitter’s immense popularity and quickly growing user base, there are still quite a few naysayers and skeptics of the social networking site. For example, I still hear that “it’s a waste of time with nothing but useless chatter.” Blah blah blah. Sure Twitter can be a big time sink with little income and traffic potential, but that’s only if you let it be or you don’t know how to utilize it efficiently.


Posted in Articles, Internet Marketing, Social Media | 88 Comments

Publisher Challenge Review – Compete for Prizes with the Top Affiliates

April 4, 2009 - Written by Gyutae Park  

publisher challenge logoLooking to compete against other affiliate marketers online? Well, you probably have enough competition as it is, but now you can actually track results on a leaderboard and get rewarded handsomely for being the cream of the crop. My Internet marketing friend Tyler Cruz recently launched a new site called PublisherChallenge.com where affiliates can compete with one another and win some sweet prizes from the top networks.

You all know my opinion on affiliate marketing contests. They’re great because everyone involved stands to gain. The affiliate network gets more qualified publishers to run their offers, affiliates are motivated and can win high-ticket prizes along with commissions, the contest holder earns referral fees, and the affiliate marketing community learns more about the tricks of the trade.


Posted in Affiliate Marketing, Contests, Reviews | 9 Comments

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