December 31, 2008 - Written by Gyutae Park
As an aspiring “A-list blogger”, you try so hard to get people to comment on your posts. You ask questions, you install the Top Commentator plugin, you run contests and offer incentives, and you even beg and plead others to leave a message. In fact, you do anything and everything to pump up comments on your blog. Sound familiar?
Let’s say that your efforts pay off and someone actually comments on your post… now what? Do you celebrate and write another blog post?
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December 28, 2008 - Written by Gyutae Park
First of all, I want to wish everyone a happy holidays. I hope that everyone had a great time celebrating Christmas, Hanukkah, or Kwanzaa with family and friends. This is usually the time of year where we all spread the holiday cheer and show love to those around us. It’s a jolly time where we have giving hearts, pretend to like each other, and live in harmony.
But before you start seeing rainbows, butterflies, and Care Bears, I want to stop there. The topic of my post today is actually quite the opposite of the scenario I just described. It’s about being snarky and overly critical for the sake of attention – and how it can come back to bite you if you’re using it online.
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December 23, 2008 - Written by Gyutae Park
Just how powerful is branding? Think for a moment about the products that you buy: the electronics that you use, the clothes that you wear, and the food that you eat. Do you notice any sort of trend? If you’re like most people, you’ll find that you favor specific brands – either because you’re used to them or because you associate them with a certain type of benefit.
A strong brand is a marketer’s dream and makes promotion exponentially easier. In fact, a brand is often just as important as the product itself. For example, what’s the difference between Pepsi cola and generic cola? They’re almost identical in content and yet one does billions of dollars in sales and the other is ignored on store shelves.
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December 19, 2008 - Written by Gyutae Park
Do you have what it takes to be a top Internet marketer in 2009? Yesterday I discovered a list of the most influential online marketers of 2008 and what I find interesting about the list is that it’s essentially a popularity contest. All of the included marketers have strong personal brands and it really doesn’t matter what industries they’re involved with or how much money they’re making. They’re ranked on the list by how well they’re known by the masses.
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December 18, 2008 - Written by Gyutae Park
Who are the most influential marketers of 2008? Should top Internet marketers be included in the mix? Invesp Consulting has just released a new resource called the Invesp 100 – Most Influential Online Marketers of 2008. The list features many Internet marketing gurus, SEO’s, and bloggers including Mike Filsaime, Frank Kern, Brian Clark, John Chow, Darren Rowse, Shoemoney, Aaron Wall, and more.
The list was formulated based on 2008 contributions by the marketers as well as reader nominations. I don’t completely agree with all of the rankings, but that’s expected with such a diverse group of experts. Not to sound cheesy or anything, but everyone included brings something unique to the table and it’s hard to say that one person is a better marketer than another.
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December 17, 2008 - Written by Gyutae Park
Everyone loves to laugh. So, just imagine how successful your blog will be if you can make people laugh on demand. People will jump at the chance to subscribe.
But how can I make people laugh? I’m just not that funny.
Luckily, you can learn how to be funny since making people laugh is a skill. You can develop this skill the same way master comedians like Chris Rock and Dane Cook do it because it is simple. They all use the sure-fire, laughter inducing, joke templates and here I will go through some of them with you.
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December 16, 2008 - Written by Gyutae Park
Running out of ideas to build new links to your website? A couple days ago I released an article revealing the secret to making every link count for SEO. First and foremost, you need to focus on being natural without making it obvious to Google that you’re building links. What would your link profile look like if you did absolutely no promotion and all of your links were organic? This is what you should strive for.
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December 15, 2008 - Written by Gyutae Park
Pay-per-click (PPC) advertising is a market that is largely dominated by Google and its Adwords & Adsense programs. Any company, large or small, that is advertising online is likely sending boatloads of money Google’s way. With an extremely targeted keyword advertising system, an unmatched user interface, and a solid reputation as an industry leader, Google easily takes the lion share of the profits. But is there room for a smaller player to provide value to both PPC advertisers and publishers? Enter Netklix…
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December 14, 2008 - Written by Gyutae Park
Link building is an ongoing struggle between two sides with different motivations. Webmasters obviously want to increase traffic and rank #1 in the search engines for their targeted keywords. Search engines on the other hand aim to neutralize webmasters’ link building efforts and return the most relevant search results pages. So as a link builder, how can you win the battle?
With Google’s emphasis on links in its ranking algorithm, links have essentially become the currency of the net. People are willing to shell out thousands of dollars for links in hopes of better rankings and higher traffic. However, Google is fighting back by weeding out “artificial” links and devaluing sites that engage in aggressive link building tactics.
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December 8, 2008 - Written by Gyutae Park
I’m helping to promote the search marketing company I work for at SES Chicago this week and today I had the chance to attend a session called “Igniting Viral Campaigns”. The topic is especially interesting to me because I frequently brainstorm new creative projects that I can promote using social media. Not only is viral marketing usually more cost-efficient (compared to throwing money at advertising), but it has the potential to bring in a huge influx of links and exposure that does wonders if you’re building a brand.
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