Crawl Rate is the New Google Page Rank – Use These Great Tools

February 28, 2008 - Written by Gyutae Park  

What do the search engines think about your site? In SEO, it’s important to gauge the importance and authority of your site and of others in order to build quality links and to move up in the search engine rankings. PageRank is often used as a general meter but with sporadic updates and random fluctuations and penalties, it’s an unreliable tool at best.

So what can we use to better assess the importance and authority of a site?

Posted in SEO | 25 Comments

FutureProof Your SEO Efforts or Be Left Behind

February 27, 2008 - Written by Gyutae Park  

wil reynoldsBeing an SEO myself, my favorite session at ASW08 this year was “How to Futureproof Your SEO Efforts” led by Wil Reynolds of SEER Interactive. It had nothing to do with affiliate marketing but I think the topic of SEO is extremely relevant for all types of online businesses and is definitely important to know.

Before I recap the session, I’d like to say that Wil is my new favorite African American SEO brother. Not that race matters, but it’s good to see some more ethnic diversity in the industry. We especially need more Asian SEOs. Come on people! By the way Wil, what’s up with the Asian kid being labeled as the sneaky “paid links kid”?

Posted in Conferences, SEO | 15 Comments

Video Innovation in Affiliate Marketing – You Better Be Using Video

February 26, 2008 - Written by Gyutae Park  

sony hd camcorderThe Video Innovation session at Affiliate Summit West 2008 was moderated by Melissa Salas. director of marketing at The panel consisted of some of the top video gurus including Tim Carter (AskTheBuilder), Joel Comm (Next Internet Millionaire), Brian McCarthy (Revver), Steve Rosenbaum (, and Gary Vaynerchuk (Wine Library TV).

Video is supposedly the next big thing, mainly because people not only want to read content but they want to actually see and hear what’s being communicated.

Why video?

Below are some reasons why you should be using video on your sites.

  • People respond more to video

Posted in Conferences | 20 Comments

Jason Calacanis Thinks Affiliate Marketing is BS – ASW08 Keynote

February 26, 2008 - Written by Gyutae Park  

Affiliate Summit West in Las Vegas has been an eye-opening experience for me. Never before have I been surrounded by so many like-minded and interesting people who are passionate about what they do with their online businesses.

The event officially started off this morning with a keynote from Jason Calacanis, co-founder of Weblogs, which later sold to AOL, and more recently founder of Mahalo, a human-powered search engine.

jason calacanis asw08 keynote

Posted in Conferences | 13 Comments

The Celebrity – Blogger Types (5 of 5)

February 25, 2008 - Written by Gyutae Park  

red carpet celebrityThe final post of the blogger type series covers the celebrity blogger. Celebrities usually crave attention and always have a crowd following them around. Blogging is a perfect way for them to keep in touch with fans and to get their messages across. Celebrity bloggers have either started blogging after becoming famous or have gained popularity because of blogging. Are you a celebrity? Be sure to vote in the blogger types poll.

Qualities of a celebrity

  • Has a large following and fan base
  • Every action is closely followed and analyzed
  • Receives a large response to blog posts with positive and/or negative press

Posted in Blogging | 9 Comments

The Journeyman – Blogger Types (4 of 5)

February 23, 2008 - Written by Gyutae Park  

journey manThe blogger type series continues. In this installment we will cover the journeyman, a type of blogger that many fall into. Journeymen aspire to be experts or celebrities and document their learnings and experiences on their blogs. In this way they are able to relate to many people with similar goals and dreams. Are you a journeyman? Be sure to vote in the blogger types poll.

Qualities of a journeyman

  • Documents experiences and learnings in a detailed account on the blog
  • Shares emotions and struggles, successes and failures
  • Seeks higher status, usually as an expert or celebrity

Posted in Blogging | 7 Comments

5 Easy Ways to Generate Content – Repackage Existing Ideas

February 21, 2008 - Written by Gyutae Park  

repackageOne of the hardest things to do as a blogger or website publisher is to generate quality content on a daily basis. Fresh ideas have to be thought out and then effectively formed into coherent posts that are useful to the community. Sometimes it’s just not feasible to expect something revolutionary day in and day out. What do you do when you’re dry out of ideas?

One of the best methods I use to generate content for the blog is to repackage ideas. By this, I don’t mean stealing content and claiming it as my own. That would be blatant scraping and copyright infringement. What I do mean is using ideas and content already out there to provide additional value and to further add to the conversation taking place.

Posted in Blogging | 22 Comments

The Journalist – Blogger Types (3 of 5)

February 20, 2008 - Written by Gyutae Park  

journalist bloggerIn this blogging series, we are discussing the 5 different types of bloggers: experts, ramblers, journeymen, journalists, and celebrities. Here we will cover the journalist, a breed of bloggers covering industry news and events while adding their own thoughts and commentary into the coverage. Are you a journalist? Be sure to vote in the blogger types poll.

Qualities of a journalist

  • Objectively reports news and covers industry events
  • Relies on other content to generate posts
  • Frequently shares insights into the news

Benefits of being a journalist

  • Not as much creativity involved

Posted in Blogging | 8 Comments

SEO for Charity – Winning Streak Continues

February 19, 2008 - Written by Gyutae Park  

So I didn’t win first place in Bruce Clay’s SEO Charity Contest but I did receive an honorary mention and a free one year subscription to the SEOToolSet. I probably could have put more effort into my submission but this isn’t bad for just an hour or so of work. Below is my submission for the contest, which outlines the SEO strategy I would use to increase online visibility for my organization of choice. What would you do different?


Posted in SEO | 7 Comments

The Rambler – Blogger Types (2 of 5)

February 15, 2008 - Written by Gyutae Park  

rambler.jpgIn this blogging series, we are discussing the 5 different types of bloggers: experts, ramblers, journeymen, journalists, and celebrities. Here we will cover the rambler, a common breed of bloggers who speak their mind and thrive on letting their personality shine through. Are you a rambler? Be sure to vote in the blogger types poll.

Qualities of a rambler

  • Speaks his or her mind
  • Relies on personality rather than content
  • Frequently uses humor and wit

Benefits of being a rambler

  • Flexibility in topics covered on the blog
  • Aren’t tied down by reader wants and needs

Posted in Blogging | 13 Comments

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