Why I Use Private Advertising & How I Determine Prices

January 31, 2008 - Written by Gyutae Park  

advertising-that-works.jpgSelling your own advertising space can offer you more revenue but it’s definitely not easy. The main reason why contextual ad networks like Google Adsense are so successful is because they do all of the dirty work for you. They find advertisers, determine pricing, and collect payment. As a publisher, all you need to do is enter in your bank information and put some Javascript code on your site and the cash will start to flow in. However, if you want a bigger piece of the action and more control over which advertisers you’d like to feature on your site, it may be a good idea to free yourself from Google and sell your ad space on your own.

Posted in Articles, Make Money Online | 29 Comments

Gift Sending is the New Ethical and Social Way to Buy Links

January 30, 2008 - Written by Gyutae Park  

bribe.jpgWith Google’s stamp of disapproval on paid links, the whole economy of link buying has changed. What was once a thriving business has now gone underground away from the prying eyes of Google engineers. Nowadays, buying links through online link brokerage companies will get you nowhere and may actually get your site penalized in Google’s search engine rankings.

So what’s a webmaster to do? If we can’t buy our way to top rankings does that mean we have to actually provide valuable content that will build links naturally? For some reason, I don’t think that strategy sits well with most online marketers.

Posted in Articles, Internet Marketing, Link Building | 28 Comments

9 Essential Copywriting Guidelines to Convert Your Readers

January 29, 2008 - Written by Gyutae Park  

writing-hand.jpgEffective copywriting is absolutely huge in online publishing. It’s usually what separates the big writers and bloggers from the rest and makes a world of difference in determining success. Are you writing engaging copy to attract readers and to develop a loyal following? In this article I will outline the main components of effective copywriting that will help you to convert your readers.

Posted in Articles, Internet Marketing | 15 Comments

4 Enhancements to Improve Your Blog’s Comments Section

January 28, 2008 - Written by Gyutae Park  

community.jpgComments are probably one of the most important methods to attain reader feedback and to improve the community aspect of your blog. By encouraging comments and utilizing them to their fullest potential, your blog can see tremendous growth and activity. So how do you optimize your blog’s comments section? Over the past couple of weeks, I’ve tweaked my comments file to allow for 4 enhanced features: 1: separation between comments and trackbacks, 2: threaded comments while keeping the same theme, 3: distinguished author comments using a different style, and 4: subscription to comments by email. In this article, I’ll describe the benefits of each change as well as how you can implement the improvements on your own blog.

Posted in Articles, Blogging | 36 Comments

Winner of the Week – Alan Johnson of TheRatingBlog.com

January 27, 2008 - Written by Gyutae Park  

wow.jpgReaders of Winning the Web know that I’m big on contests. In fact, I’ve built this blog from 0 to 250 subscribers in just 2-3 months mainly by offering useful content and promoting it with crazy contests. If done properly, it’s definitely a strategy that works and Alan Johnson of TheRatingBlog.com is trying it out on his own blog. He’s offering 6 prizes worth over $1,000 that includes $500 in PayPal cash, $200 in free Bidvertiser clicks, a $100 AMEX card, and a free year of web hosting from LunarPages. Those are all valuable prizes and it doesn’t hurt to submit your entries. Basically how it works is that you get points for performing certain actions. For example, you get 1 point for signing up for the newsletter, another for every 5 comments you leave, and 5 points for writing about the contest. A good way to learn about contests as a marketing strategy is to take part in one first hand. I’m sure Alan is experiencing great results already and I suggest all of you take a look to see how he’s using the contest to market his blog. How do you think it compares with the John Chow review contest I held late last year? I’d like to see what kind of numbers Alan achieves through this project. Can he top me?

Posted in Winner of the Week | 7 Comments

Why Isn’t Your Site More Exclusive? 5 Ways to Cut People Out and Boost Your Brand

January 24, 2008 - Written by Gyutae Park  

exclusive-circle.jpgWhen starting a new site, do you have a target audience in mind? Many webmasters don’t and easily fall into the trap of wanting to capture everyone and anyone they can find to visit their site. They think that the broader and more general they are, the more traffic potential they can achieve. This is a common misconception that actually leads to the opposite effect. A website without a limited target audience is a site without focus, community, and dedicated users. If you want to boost your brand and gain exposure in a particular niche, it’s important to be exclusive in who you attract and who you cater your content for.

Posted in Articles, Internet Marketing | 14 Comments

The Power of Cross-Selling Your Site’s Content

January 24, 2008 - Written by Gyutae Park  

cross-selling.jpgOn average, how many pages does each visitor on your site view before going elsewhere? If your answer is a number less than 2, then you either have a horrible site not worth visiting or you’re not fully utilizing the power of the cross-sell. Cross-selling your content on an article-based site or blog will help you generate more pageviews, attain more subscribers, and ultimately develop a more loyal readership.

Posted in Articles, Blogging | 6 Comments

Why You Should Change Your Blog to Show Excerpts on the Home Page

January 23, 2008 - Written by Gyutae Park  

If you take a look at the Winning the Web homepage, you’ll notice that it has changed from displaying full posts to now short excerpts – 100 word summaries of each post followed by a “Continue Reading…” link. Why have I done this? I think this change will benefit the blog by increasing pageviews and making it easier for readers to find what they’re looking for. In fact, a poll conducted by Daily Blog Tips shows that 48% of participants believe that post excerpts on the homepage will become the blogging standard in the near future. Below is the breakdown of results.

Posted in Articles, Blogging | 30 Comments

Win 1 of 19 Prizes – $410 in Free Advertising

January 22, 2008 - Written by Gyutae Park  

contest-girl.jpgTo promote the recent revamping of my Advertise page, I will be giving away $410 worth of free advertising on Winning the Web for the month of February. There are a number of highly effective advertising positions available on the blog – and now you can be 1 of 19 winners who gets one for free. Below is the break down of the free spots I will be offering for the month of February.

  • 2 Reviews ($100)
  • 4 125×125 Buttons ($100)
  • 3 Stripe Ads ($60)
  • 5 Winning Sites Text Links ($75)
  • 5 RSS Feed Links ($75)

Posted in Contests | 40 Comments

6 Reasons Why SEO’s are NOT Like Used Car Salesmen

January 22, 2008 - Written by Gyutae Park  

seo-ogre.jpgWould you trust an SEO? Unfortunately the field of search engine optimization continues to develop a bad reputation as scammer SEOs get put in jail and huge companies like Wal-Mart commoditize the entire industry. Just after a short visit to the Digital Point forums, you can quickly see the general mistrust of SEO services and the large number of wannabes scamming naive and ignorant webmasters. Just last week, Shoemoney himself came out and stated that he dislikes 95% of SEO experts and considers them the scum of the earth.

Posted in Articles, SEO | 22 Comments

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