All 13 Types of Blog Posts – Which Ones Are You Missing?

June 4, 2008 - Written by Gyutae Park  

When it comes to blogging, there are 13 different types of posts that bloggers have in their arsenals. That’s right, 13. Believe it or not, each of these different types of posts offer unique value to readers of an audience. What’s your favorite?

1. How To Guides
These are the authority guides that top bloggers use to attract links and build exposure. If you want to build a long term site with a large readership, writing useful content is definitely the way to go. Dosh Dosh and Problogger are great examples of bloggers who constantly provide quality how to guides.

2. Informational
Informational posts contain … information. They’re mostly based on theory and facts and are usually great resources – sites like How Stuff Works.

3. Link roundups
I wrote a post about the advantages of link round up posts. Linking to other relevant articles in your industry can be beneficial for all parties.

4. News
Someone’s gotta break the news right? I don’t recommend smaller blogs do this, but writing news type posts can help a site to gain trust and authority. Search Engine Land, for example, has come on strong over the past 2 years in reporting search-related news.

5. Lists
Lists are short, easy to follow, and great for attracting attention. Because of this, they are frequently used on social media sites like Digg. If you notice, this very post is a list.

6. Rants
Strong feelings have to be let out right? Rants can be humorous and relieving for the blogger. If you’re going to rant though, make sure you’re not going to regret it the morning after.

7. Life Streaming
What did you have for breakfast this morning? What will you be doing later this week? Life blogging has become increasingly popular the last couple of years, especially with new services like Twitter and Facebook. Feel free to life blog all you want – no guarantees that anyone will care though.

8. Live Blogging
Another form of blogging that has been effective is the live reporting of different events like sports games, conference sessions, and business meetings. Tamar Weinberg and Lisa Barone do an excellent job reporting on search conferences.

9. Reviews
Ah, the paid (or non paid) review… Bash on a product, praise a service, or describe your experiences with a company. There will always be a strong demand for reviews – if you can make money from them even better.

10. Opinions / Perspectives
The great thing about the blogosphere is that it enables a diverse group of people to share their thoughts and opinions about any topic imaginable. In my opinion, opinion posts are natural to blogging – every blogger should frequently inject their own thoughts on a matter.

11. Picture gallery
Bloggers frequently use posts in order to display a gallery of photos followed by their commentary. This is a great way to highlight a few key images to receive more exposure – something that can’t really be accomplished with photo sharing sites like Flickr and Picasa.

12. Video posts
Videos are becoming more and more common on blogs and are more effective in engaging readers. Mark of 45n5 and Shawn Collins frequently use videos to complement the content on their blogs.

13. Promotional posts
Of course we can’t forget the promotional posts – the contests, marketing promotions, and plugs. Bloggers use promotional type posts to build their readership and gain new contacts.

So there you have it – the 13 types of blog posts. Can you think of any more not included on this list?

As a blogger, which type of post do you find most effective in gaining new readers and subscribers?

As a reader, which type of post do you most enjoy reading?

I’d love to hear your input on this so vote on the poll and leave a comment below.

What is your favorite type of blog post?

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27 Responses to “All 13 Types of Blog Posts – Which Ones Are You Missing?”

Mike Huang on June 4th, 2008

Interesting post, great read of the day I might say. Keep up the good work!


Rajaie AlKorani on June 4th, 2008

“7. Life Streaming” I think we all know who’s the champion for that 😉

Gyutae Park on June 5th, 2008

Are you talking about John Chow?

Real Web on June 4th, 2008 Subscribed to comments via email

I am currently using 2 (informational) & 3 (linkroundups) but plan on using 7 (life streaming) as well over the next few weeks. This was really a good post. Thanks for sharing.

Gyutae Park on June 5th, 2008

Yep, life streaming could be a good way for you to attract new readers. People are usually interested in what other people are doing (as long as it’s somewhat interesting). How to guides might also work for your Real Web Today blog.

Veneretio on June 4th, 2008

Excellent post!

I propose an additional type of post though… Challenges! (or maybe it’s best to call it Contests) Regardless, I think an excellent challenge that could have been thrown at us, your blogger friends, is to try to do every single type of post in this article in 1 month!

Gyutae Park on June 5th, 2008

Haha, thanks for the tip Veneretio. I actually put contests under Promotional posts. Hm, that’s an interesting challenge though – do you think you can do it?

Yung Drew on June 4th, 2008

The best type of posts are definitely podcasts or video. They are easy to follow & very visitor-friendly. I also like News & lists… Though they may lack a bit in SEO value, you can always add text.

Gyutae Park on June 5th, 2008

I’ve blogged about this in the past, but I think video is where a lot of the web is migrating. People are watching TV less and are spending more time online on sites like YouTube and Hulu. It’s a very interesting shift and I think it’s time for bloggers to follow with more video posts.

skiper on June 4th, 2008

I think gaining new readers is post via How to / Informational / reviews

Gyutae Park on June 5th, 2008

Well, not necessarily true. I think different types of posts cater to different people. In the long run, the most valuable posts are probably going to be the guides and the informational articles, but it’s still good to mix things around once in a while.

Irish on June 5th, 2008 Subscribed to comments via email

I like how to guide and informational. But I’m not saying that the rest are not working…

Gyutae Park on June 5th, 2008

Yep, they all work in their own way. I was actually surprised that I came up with so many different types of posts. Never really broke it down like this.

Gerri on June 5th, 2008 Subscribed to comments via email

I am missing a number of these kinds of post.
What you have just done is given me ideas for a few posts.
Thanks a lot for that.

Gyutae Park on June 5th, 2008

Hey no problem Gerri. Hopefully you can use some of these ideas to build your blog. Let me know if you come up with more types of posts.

Melvin on June 9th, 2008 Subscribed to comments via email

Most of the times I post rants… To be honest im a lazy cat in terms of posting informational ones.. 😉

Austin(Cowsgonemadd3) on June 26th, 2008 Subscribed to comments via email

Ahh but good content brings people. If your give cheap content people wont come nor stick around.

Adam on June 10th, 2008 Subscribed to comments via email

I actually find “How To” guides to be rather annoying. I almost always write informational posts and try to keep away from “How To” posts. I also find link dumps annoying and useless.

Austin(Cowsgonemadd3) on June 26th, 2008 Subscribed to comments via email

Thanks for the list. I might try some of the ones I dont talk about on my blog now.

m.dinesh on July 1st, 2008

I am a new blogger, and I haven’t covered most of them especially video and pictures.


It might just be me, but I have never found a live blogging post that didn’t feel like the internet equivalent of nails on a chalkboard.

RaiCiego.Com on September 11th, 2009 Subscribed to comments via email

Great post. I’am looking for this one. Good to know different type of post. I’m currently organizing my categories now. Thank you.
Feel free to visit my humble blog. Thank you.

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