All 13 Types of Blog Posts – Which Ones Are You Missing?
June 4, 2008 - Written by Gyutae Park
When it comes to blogging, there are 13 different types of posts that bloggers have in their arsenals. That’s right, 13. Believe it or not, each of these different types of posts offer unique value to readers of an audience. What’s your favorite?
1. How To Guides
These are the authority guides that top bloggers use to attract links and build exposure. If you want to build a long term site with a large readership, writing useful content is definitely the way to go. Dosh Dosh and Problogger are great examples of bloggers who constantly provide quality how to guides.
Informational posts contain … information. They’re mostly based on theory and facts and are usually great resources – sites like How Stuff Works.
3. Link roundups
I wrote a post about the advantages of link round up posts. Linking to other relevant articles in your industry can be beneficial for all parties.
Someone’s gotta break the news right? I don’t recommend smaller blogs do this, but writing news type posts can help a site to gain trust and authority. Search Engine Land, for example, has come on strong over the past 2 years in reporting search-related news.
Lists are short, easy to follow, and great for attracting attention. Because of this, they are frequently used on social media sites like Digg. If you notice, this very post is a list.
Strong feelings have to be let out right? Rants can be humorous and relieving for the blogger. If you’re going to rant though, make sure you’re not going to regret it the morning after.
7. Life Streaming
What did you have for breakfast this morning? What will you be doing later this week? Life blogging has become increasingly popular the last couple of years, especially with new services like Twitter and Facebook. Feel free to life blog all you want – no guarantees that anyone will care though.
8. Live Blogging
Another form of blogging that has been effective is the live reporting of different events like sports games, conference sessions, and business meetings. Tamar Weinberg and Lisa Barone do an excellent job reporting on search conferences.
Ah, the paid (or non paid) review… Bash on a product, praise a service, or describe your experiences with a company. There will always be a strong demand for reviews – if you can make money from them even better.
10. Opinions / Perspectives
The great thing about the blogosphere is that it enables a diverse group of people to share their thoughts and opinions about any topic imaginable. In my opinion, opinion posts are natural to blogging – every blogger should frequently inject their own thoughts on a matter.
11. Picture gallery
Bloggers frequently use posts in order to display a gallery of photos followed by their commentary. This is a great way to highlight a few key images to receive more exposure – something that can’t really be accomplished with photo sharing sites like Flickr and Picasa.
12. Video posts
Videos are becoming more and more common on blogs and are more effective in engaging readers. Mark of 45n5 and Shawn Collins frequently use videos to complement the content on their blogs.
13. Promotional posts
Of course we can’t forget the promotional posts – the contests, marketing promotions, and plugs. Bloggers use promotional type posts to build their readership and gain new contacts.
So there you have it – the 13 types of blog posts. Can you think of any more not included on this list?
As a blogger, which type of post do you find most effective in gaining new readers and subscribers?
As a reader, which type of post do you most enjoy reading?
I’d love to hear your input on this so vote on the poll and leave a comment below.